C’mon. Tell me this one isn’t true. – SCN Encourager

By Tom Page, SCN Founder | The Encourager

Holy cow!

Marketoonist Tom Fishburne nails it again, don’tcha think?

His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking.

Give it a peek.

And here’s a clip:

“If we truly want to hear the voice of the customer, I think organizations need to learn to listen when it’s most convenient for the customer, not when it’s most convenient for the organization.”

For sure this is true.

I just haven’t figured out how to combine it with one of the things I do best–

selective listening.

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About the Author

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at tomp@scnforyou.com.