C’mon. Tell me this one isn’t true. – SCN Encourager

Holy cow!

Marketoonist Tom Fishburne nails it again, don’tcha think?

His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking.

Give it a peek.

And here’s a clip:

“If we truly want to hear the voice of the customer, I think organizations need to learn to listen when it’s most convenient for the customer, not when it’s most convenient for the organization.”

For sure this is true.

I just haven’t figured out how to combine it with one of the things I do best–

selective listening.

– – – – – – – – – – – – – – – – –