We approach numerous crossroads everyday. This one’s unavoidable. – SCN Encourager

This choice always presents a toughie for school communicators.

We’re too nice.

We don’t enjoy “this way” or “that way” situations.

Most of us would rather try to find a course of action that splits the difference between the two.

But there are times when we can’t (shouldn’t) muddle our way along.

Especially when the two options square-off BEST PRACTICE vs. BEST MARKETING.

Even though there’s value in both.

As one offers the safety of the herd and less risk.

And the other offers the opportunity to stand out but with greater risk.

SO…whatcha’ think?








I like having a clear-cut decision delineator to fall back on.

After allmy wife can’t be everywhere!

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