What?!? It’s not “location, location, location” anymore?!? – SCN Encourager

I can’t believe I’m just finding this out.

Screen Shot 2015-06-23 at 6.50.36 PMWhat’s next?

Will tomorrow’s breaking news suddenly announce “Hold onto your hat! This just in. Perception is not reality!

That’d be my luck.

Dang, it’s tough to see popular experienced-based maxims under attack.

I need them.

They help me navigate our current environment of unlearn, relearn, re-do, un-do, stop, go, and gluten-free.

But our learning never ends.

The word is starting to get out that the new mantra for school leaders and communicators should be “engage, engage, engage.”

If you want to win in the school outreach and marketing arena, this is the way to do it.

Forget the yappity-yap about “location.”

Skip joining in on those nearby metaphysical lamentations about “reality.”


We now have a new battle cry – engage, engage, engage.

And while this may be easy to remember (kind of like repeating “location” three times), don’t be fooled.

There’s a trap!
People CommunicationNOW we need to know the difference between “a crowd” and “a community.”

Attracting a crowd requires a different different set of tactics than does building a community.

And that’s the name of the game as we plan for the upcoming school year and update our district’s strategic plans.


So, whatcha’ think?

You may never think of your “parental involvement” strategies in the same way again.

But perhaps this is just the reality I’m perceiving today or influence of my present location.

I never can tell.





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