I had to waste valuable holiday shopping and decorating time responding to texts and calls from people wondering if I had moved.
I didn’t receive any Christmas cards in the mail.
I didn’t receive a surprise visit from Santa, either.
All I received were inquiries from people (former friends and family members) wanting to know if I had packed up and left Holland.
I should’ve seen this coming.
When on Friday morning, the executive director of our area’s Travel and Convention Bureau broke the news in our local media that Holland made the list of “Top 5 Romantic Getaways in Michigan” for the very first time.
The executive director’s announcement set off an overflow of community pride.
And yep, you guessed it.
Lots of people jumped to the wrongful conclusion that if a greater number of hearts are now all-a-flutter here in Holland, it must mean I’m long gone.
But despite my vehement denials to the contrary, people refuse to accept my legal residence is here.
Somehow they can’t wrap their arms around the fact that Holland was highlighted as a “Top 5 Romantic Getaways in Michigan” without me having to “getaway” myself.
The marketing folks in Holland’s Travel and Convention Bureau deserve a ton of credit.
They helped us rank right up there with four very formidable competitors in the chase for tourist dollars.
#1 Traverse City
#2 Mackinac Island
#3 Harbor Springs
#4 The Sleeping Bear Dunes
I think this is all pretty cool.
I just wish the executive director hadn’t also issued a clarion call for people to send her their suggestions for how Holland can start bumping its way up the list.
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Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at firstname.lastname@example.org.