6 school communication “Face It Facts” – SCN Encourager

By Tom Page, SCN Founder | The Encourager

Ready for a bit of tough school PR straight talk?

It might hurt.

But we’ve got to face the facts.

Face It Fact #1
The main battle we face today is for ATTENTION.

Face It Fact #2
It used to take 7-8 different points of contact to effectively get our message through to an audience. According to the research, it now takes 14-16 touches.

Face It Fact #3
EMPATHY rules.

Face It Fact #4
Our 14-16 touches and our-ever-so-sincere EMPATHY must be consistently delivered, in multiple ways, online, and offline.

Face It Fact #5
The key ingredient we need to add to everything in Face It Fact #4 is this: Useful Value.

Face It Fact #6
Here’s the kicker. Unless it involves our condolences or a crisis, our communications need to be anything BUT BORING.

Uh, oh…

Dang, I hate Face It Facts!



About the Author

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at tomp@scnforyou.com.

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