Posts Tagged ‘marketing’
A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager
One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
Read More4 actions you take that always make a difference – SCN Encourager
And these “4 A’s” are free to boot! The bottom line truth contained in this statement is no doubt why you push these out at every opportunity. You understand your team and entire school family need to keep hearing this. [Big pat on the back for you inserted here] Now me? Don’t ask. I’m a…
Read MoreWe approach numerous crossroads everyday. This one’s unavoidable. – SCN Encourager
This choice always presents a toughie for school communicators. We’re too nice. We don’t enjoy “this way” or “that way” situations. Most of us would rather try to find a course of action that splits the difference between the two. But there are times when we can’t (shouldn’t) muddle our way along. Especially when the two options square-off…
Read MoreBrowsing the holiday displays at Bronner’s
It’s a valuable field trip for school communicators As a kid growing up in mid-Michigan, I thought Bronner was one of the reindeer that pulled Santa’s sleigh. I suppose I was confusing the name with “Donder” from the Clement C. Moore poem “‘Twas the Night Before Christmas.” But I wasn’t entirely off base. In Michigan,…
Read MoreHas the face of your competition changed? – SCN Encourager
How would you describe it? Marketing experts have told us for years that the “real competition” affecting organizations comes from the expanded number of choices available to consumers. For example, we want our parents to come to our school open house. They are free to choose to attend… or stay home, go to work, go shopping, hang out at a sports bar, or…
Read MoreHow 8th graders brought the 2012 Super Bowl to Indy
How did she work that magic? That’s what school communicators asked after reading my Super Bowl story on Dianna Boyce, who headed up communications for the Indianapolis host committee. To set the tone for Hoosier Hospitality right from the get go, Dianna said the host committee decided to have eighth graders – who would be…
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