marketing

4 actions you take that always make a difference – SCN Encourager

And these “4 A’s” are free to boot! The bottom line truth contained in this statement is no doubt why you push these out at every opportunity. You understand your team and entire school family need to keep hearing this. [Big pat on the back for you inserted here] Now me? Don’t ask. I’m a …

4 actions you take that always make a difference – SCN Encourager Read More »

We approach numerous crossroads everyday. This one’s unavoidable. – SCN Encourager

This choice always presents a toughie for school communicators. We’re too nice. We don’t enjoy “this way” or “that way” situations. Most of us would rather try to find a course of action that splits the difference between the two. But there are times when we can’t (shouldn’t) muddle our way along. Especially when the two options square-off …

We approach numerous crossroads everyday. This one’s unavoidable. – SCN Encourager Read More »

Has the face of your competition changed? – SCN Encourager

How would you describe it? Marketing experts have told us for years that the “real competition” affecting organizations comes from the expanded number of choices available to consumers. For example, we want our parents to come to our school open house. They are free to choose to attend… or stay home, go to work, go shopping, hang out at a sports bar, or …

Has the face of your competition changed? – SCN Encourager Read More »