Posts Tagged ‘marketing’

We approach numerous crossroads everyday. This one’s unavoidable. – SCN Encourager

This choice always presents a toughie for school communicators. We’re too nice. We don’t enjoy “this way” or “that way” situations. Most of us would rather try to find a course of action that splits the difference between the two. But there are times when we can’t (shouldn’t) muddle our way along. Especially when the two options square-off…

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Browsing the holiday displays at Bronner’s

It’s a valuable field trip for school communicators As a kid growing up in mid-Michigan, I thought Bronner was one of the reindeer that pulled Santa’s sleigh. I suppose I was confusing the name with “Donder” from the Clement C. Moore poem “‘Twas the Night Before Christmas.” But I wasn’t entirely off base. In Michigan,…

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Has the face of your competition changed? – SCN Encourager

How would you describe it? Marketing experts have told us for years that the “real competition” affecting organizations comes from the expanded number of choices available to consumers. For example, we want our parents to come to our school open house. They are free to choose to attend… or stay home, go to work, go shopping, hang out at a sports bar, or…

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Super Bowl promo insights revealed

When competition is fierce, how do you stand out from the crowd? Eighth-graders! That was the novel strategy the Indiana Sports Corporation used in 2008 to bring the National Football League’s Super Bowl XLVI to Indianapolis. Dianna Boyce, communications director of the 2012 Super Bowl Host Committee, had me riveted as she told me the story…

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