Tag Archives for " schoolPR "

Going the extra mile? It helps to be on the right path. – SCN Encourager

By Tom Page, SCN Founder | The Encourager

This advice seems like a no-brainer.

But it’s not.

According to Peter Sage, an author, leadership coach, and TEDx speaker from England, many of us often seek friendship, love, and adventure by choosing the wrong path.

It’s not that the majority of paths are horrible.

It’s just that some are better than others.

Because every path is adorned with its own “surroundings and people,” we can jeopardize the progress toward our dreams if we aren’t observant and mindful.

Sage describes it this way.

Imagine you get up every morning and must walk more than a mile to get to work.

As you walk, you can’t help seeing what’s all around you.

Since you don’t live in Montana, there’s no shortage of colorful and tempting distractions.

And in whatever direction you lean, the influences will vary.

For example, Sage says if you choose to walk down a path lined with a farmer’s market, a quiet coffee shop, a library, a fitness center, and a church, you’ll be influenced much differently than if you choose to stroll down a path lined with a donut shop, a candy store, a sports bar, and the tabloid magazine stand.

Even to me, this cause-and-effect trail seems obvious.

Different choices will lead to different environments which will then lead to different circumstances and results.

Although I’m not going to quibble with this notion, I’m pretty sure I’d screw up it all up somehow.

If I traveled to work in the morning taking the route lined with the farmer’s market, library, and the church, I’m pretty I’d come home after work via the route lined with the sports bar, the candy story, and the donut shop.

I wouldn’t be able to help myself.

It’s the code of the knucklehead.

Since I made the wise and healthy choice earlier in the morning, I’d feel I owed it to myself to splurge and “live a little” later in the day.

If I traveled to work in the morning taking the route lined the sports bar, the candy story, and the donut shop, I’m 99% certain I’d come home after work via the route lined with the farmer’s market, library, and the church.

I still wouldn’t be able to help myself.

The code of the knucklehead swings both ways.

I’d feel so guilty about having taken the “guilty pleasures” route in the morning, I’d feel compelled to balance things out later in the day.

No doubt Sage would contend you’re supposed to choose the healthy and wise path and simply let its impactful environment perform its magic.

But I can’t.

I have to live by the code.

Which also includes wishing you a wonderful weekend!

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Not every Sad Fact is one we can do something about – SCN Encourager

By Tom Page, SCN Founder | The Encourager

But here’s one worth tackling.

In fact, I have 5 for you this week.

screen-shot-2016-10-09-at-4-04-28-pmOne for every school day.

Cindy’s tagged this as “sad facts from a sad sack” week, so there’s no need to respond and point this out to me.

She’s already beaten you to the punch.

But with so much sad and depressing stuff occurring all around us, I just thought I’d highlight 5 Sad Facts we could all step up and improve upon.

(Or at least I could… and should…)

So try #1 on for size.

My first Sad Fact comes straight out Gordon MacKenzie’s book, Orbiting the Giant Hairball.

It’s a book about “organizational physics.”

Sounds horribly boring, I know… but people rave about this book as power-packed with observations and ideas about how to support people who work alongside each other in the service of a common cause to reach their full potential.

Now, this sure sounds like us, right?

orbit-2016-10-09-at-3-43-51-pmMacKenzie said he loves presenting to school classrooms and talking to kids about creativity.

He even brings in his metal sculptures and demonstrates how he creates them.

According to MacKenzie what breaks his heart is what happens is when he asks the students, “How many of you are artists?”

In a first grade classroom, all of the students eagerly raise their hands.

And then as he works his way up through the different grade-levels, he sees fewer and fewer hands get raised, as students feel the pressure to “be normal” and suppress their true creative genius.

Unfortunately, this kinda sounds like us too, don’tcha think?

Well, whatever your answer, I bet you caught MacKenzie’s point.

We’ve all got some creative genius of our own bottled up  – and only we as individuals can choose to let it out.

All we’ve got to do is stop feeling the pressure to “be normal.”

Now if I can overcome this Sad Fact – certainly you can.

After all, this is three-step process for me.

I first have to struggle with “being normal” for starters.

And only then can I join you in fighting the pressure to “remain normal” before unleashing the artist within!

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What are the odds of lightning striking twice? – SCN Encourager

By Tom Page, SCN Founder | The Encourager

It happened! I’ve beaten the odds!

Forgive my boasting.

screen-shot-2016-09-20-at-7-27-58-pmI’d push out my chest with pride if it didn’t require me to first suck in my gut.

But think about it.

Recently I wrote about the importance of first impressions and how we’re really only as good as our last impression.

And dang.

What does master marketing expert Seth Godin choose to write about in his popular blog?

The exact same thing!

And then yesterday, remember how I wrote about “gaps?”
(Okay… humor me and pretend you do.)

Well, it happened again!

screen-shot-2016-09-20-at-7-10-11-pmGodin wrote about a “gap” too!

Admit it.

It’s uncanny.

That both of us would expound on similar topics in the same timeframe.

Sure, we approached them differently.

But that’s not Godin’s fault.

As Cindy’s told me frequently, no one on the planet thinks like I do.

Godin said we worry far too much about making a good first or last impression.

Rather, he believes, since we’re more likely to make NO IMPRESSION at all, that’s where we should direct our effort.

It’s all about playing the odds.

screen-shot-2016-09-20-at-7-59-40-pmNow with respect to the “gap” business, Godin deftly inserted it into his essay about reputations.

I took an extra measure of pride in that.
(Why? Who knows? Just being a knucklehead, I guess.)

Godin had a unique way to describe the gap between your reputation and reality.

He called that particular gap…wait for it... gossip.

When there’s little gap between your reputation and reality, gossip is accorded only minimal room to roam.

Pretty cool thinking, don’tcha think?

I do.

I only wish I had been the one to think it up.

But at least Godin and I were touching upon the same topics.

Even if we did so from different intellectual hemispheres.

This doesn’t happen all that often, you know.

And don’t forget to sign up for the free 45 minute Lunchinar scheduled for Sept. 28.

Crisis communications Rick Kaufman will help us level up our emergency response planning.

We don’t get opportunities like this all that often, either.

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Yep, I’m as classy as the next guy. Let’s go to a museum. – SCN Encourager

By Tom Page, SCN Founder | The Encourager

You never know what a-ha moments await!

You’ll find stories.

Screen Shot 2016-08-16 at 8.55.55 PMSights.





Maybe even my favorite – a concession stand.

And if you’re really fortunate, you’ll be able to snag a do-able idea or two to try out in your school district.

Now I won’t go overboard and take up a bunch of your time.

We’re all crazy busy working through assorted checklists and “must do’s” in our countdown to the first day of classes.

But there’s an online museum I just discovered – and you won’t believe the ideas you’ll come up with if you click over for a tour sometime.

Screen Shot 2016-08-16 at 8.45.32 PMIt’s called the Cheetos Museum.

It’s quirky.




And totally carried off with an attitude befitting the brand.

You’ll easily see how a school team, department, club, program, or one of your entire schools could be spotlighted in a similar fashion.

And unlike most one and done experiences, the Cheetos Museum is sustainable, in that, people from all over are continually sending entries in.

They all want to have fun taking Cheetos so seriously.

Obviously, there’s a better chance of being featured as one of Chester’s masterpieces than most other “15 minutes of fame.”

You’ve got to love this one.

Screen Shot 2016-08-16 at 8.36.27 PM






If you jump to the museum itself, you’ll get a kick out of the rotating pedestal and the short video that goes with it.

I was impressed.

And one more thing.

If you take the tour, don’t overlook the How It Works section in the upper right.

How the Cheetos Museum sparks sharing and engagement is so simple!

(Which is probably why I never thought of it.)

But nevertheless, the Cheetos Museum excites me by its potential.

It proves to the world once and for all that YOU CAN blend artful museum methods with an orange-colored junk snack.

And to think my wife and daughters always said it couldn’t be done.

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What futurist David Zach didn’t tell us about “trends” – SCN Encourager

By Tom Page, SCN Founder | Lunchinars (Lunch & Learn)

Tracking the dang things takes effort!

I shoulda figured.

Screen Shot 2016-04-03 at 3.47.12 PMLast month’s Lunchinar with David Zach was so much fun, I almost forgot the fact that deriving value from anything (or anyone) rarely comes without a fair amount of focus and sweat.

Yeah, it would’ve been nice to have heard about an easy way to stay on top of TRENDS…

but nope.

There isn’t one.

You can either wait until they wedge themselves your world by surprise and become your new reality or you can do the work required and try to anticipate them. 

Our SCN Lunchinar guest on Thursday is Jason Wheeler, a talented school PR pro in Carrollton, Texas.

Jason went to the 2016 Social Media Marketing World Conference 2016 in San Diego last month and – you guessed it – he came back with a few interesting trends (and more) to tell us about.

Thursday’s Lunchinar with Jason and Holly should be a dandy.

Here are the details.

At first I was tempted to just sit back and wait for those emerging trends to plop onto my lap in the same way soup, BBQ sauce, and mustard always seem to.

But I’d rather have lunch with you on Thursday.

Really… I would!

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