Archive for November 2018
How’s your “boilerplate” working out for you?
1st in a series of 8 Basic Tools for Effective Communication . . . Topic: The Boiler Plate Remember to PATTB!* *Pay Attention to the Basics I enjoyed reading the posts about Jamie Volmer on the SCN homepage. While I agree with Volmer’s conclusion (epiphany?) that we can’t run schools like a business, I would suggest…
Read MoreThe Walmart holiday bear. (Aw, my kindred spirit…) – SCN Encourager
Walmart sure scored a touchdown with this one. Did you see it? It wasn’t easy to find because (so far) this ad only ran in Canada. Here’s the YouTube link. It hit home with me. (and I’m guessing it might with you, too!) How so? Well, in an engaging way, the ad touches on –…
Read MoreThe trick to hitting your target every time – SCN Encourager
This tip comes immersed in controversy. (Gotta love the internet!) The story goes like this. For more than a decade – pastors, politicians, and leaders of all stripes have referenced the same Charlie Brown comic strip. They describe how Charle Brown is shooting arrows and hits the bullseye every time. Not that he’s a good…
Read MoreThe perfect survey question (I found it depressing) – SCN Encourager
Survey experts know the importance of asking the right questions. They also know most survey respondents (good decent folks like us) don’t make their jobs easy. While survey experts typically want to probe our feelings – to better understand the emotions behind our decisions – the good decent survey respondents like us typically give answers intended…
Read More4 actions you take that always make a difference – SCN Encourager
And these “4 A’s” are free to boot! The bottom line truth contained in this statement is no doubt why you push these out at every opportunity. You understand your team and entire school family need to keep hearing this. [Big pat on the back for you inserted here] Now me? Don’t ask. I’m a…
Read More20 years ago school PR was a snap (Want proof?) – SCN Encourager
Oh, how I long for 1999. Where all I had to worry about was prepping for Y2K. Yep, those were the good old days. In those merry days of yore, we school communicators didn’t have to think (aka “work”) all that much. And when we did have to get off our butts, we didn’t have…
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