Archive for November 2013

And guarantee a splendid Thanksgiving tomorrow.  I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.                                              G.K. Chesterton While this is one of my…

Maybe it’s that little dash of the “artist and designer” in you. You may have more of it than you realize. Communications master Seth Godin would tell you to be thankful for this. He believes that the future belongs to the most creative. (I’m hoping that second place belongs to those of us adept at…

And this headline isn’t as twisted as it looks. Maybe “two take-aways from Ryan Seacrest” is better one But an article about Ryan Seacrest got me thinking… … about our schools, our people, our hopes, and our challenges. I found the article in this month’s Success magazine. It was in my huge “Dare to Dream…

You’ll notice a lot of direct promotional tie-ins now. You can’t avoid them. Whatever you turn on or wherever you turn your eyes, there they are. When messages come your way that are inter-twined with a well-publicized current event, a hyped-up scandal, or a whacked-out celebrity, the communications tactic is called newsjacking. When you see…

I’ve always thought this was good advice. Now I’m not so sure. And I’m not a confident school communicator when one of my tried and true clichés can’t be trusted. When I learned that The American Journal of Medical Quality sent in a team of researchers to study the Facebook pages of 40 New York…

Did you notice that I offered up some Russian today?  One online communications expert suggests that if you want to reach out to the vast international marketplace, you need to strategically include a few words from another language into whatever it is that you’re writing. I think you’re supposed to actually have a measure of…