Archive for March 2013

SCN Encourager – Wednesday, March 27, 2013

But wait! There’s more! (So say the infomercials…) Would I ever leave you hanging? Well, obviously I did – because several of you wrote to ask me for the rest of the advice from top copywriter Ray Edwards. Passing along my condensed version of Edwards’ template for creating an effective sales and marketing letter – and…

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The SCN Encourager – Tuesday, March 26, 2013

Short & sweet sounds good. Doesn’t always work, though. Ray Edwards is one of the top copy writers in the country. His specialty is creating words, catch phrases, and compelling paragraphs that sell a product or service. He wouldn’t describe it exactly like this. Rather, he’d say that he writes copy that invites people to…

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The SCN Encourager – Monday, March 25, 2013

We could’ve written a better headline than this! I attended a website conference last week which required an overnight stay in a hotel near Chicago. For whatever reason, I always enjoy finding the USA TODAY by the door of the room in the morning. I don’t even mind if the hotel bill is attached to…

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The SCN Encourager – Friday, March 22, 2013

We’re deluged in data. Can we stay afloat? TGIF probably takes on new meaning week by week for school leaders and communicators. The necessity for us to do more with less never seems to diminish. Nor does our internal daily battle with the ominous, ever-present feeling of being overwhelmed. It’s understandable, really.  Although we are…

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