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Insights That May Surprise You

With you in mind, veteran journalist Kym Reinstadler connects with interesting people, both inside & outside of education.

Three memorable takeaways from NSPRA 2015

They’re do-able and won’t break your budget. Let’s go! When SCN asked me for a few beneficial takeaways from NSPRA 2015 in Nashville, I jumped at the chance. As a former past president of both NSPRA and MSPRA, my heart is with you and every in-the-trenches school communicator. I appreciate the positive contribution you make in your school district. The first …

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An unusual word of caution preceded one of my first experiences with school surveys

“Don’t mention the Coast Guard.” That’s the parent-teacher conference tip a high school sophomore whispered to me years ago, as she and her mother departed from their conference with a history teacher, and I rushed in to take their place at the table. I had waited in line for an hour for my turn to speak …

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19 tech tools recommended by in-the-trenches communicators

Identifying best practices and new trends are reasons enough to network with others in your field. Networking generates ideas for  fresh new ways of doing things, which can result in a competitive edge, as well as a more vibrant and valuable social circle. Because of the nice response to the recent summer reading suggestions sent in by a …

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School communicators can battle the “summer slide” too!

It happens at the end of every school year. Teachers dutifully send students home for summer break. Then school communicators begin spreading the word about the dreaded “summer slide” in reading skills and encourage parents and children to schedule reading time together and visit their local library early and often. Now with this uptick in leisure hours, it’s time to ask …

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Cornerstones of a rock-solid graduation speech

Some treat. For reporters on the education beat, the reward for sitting through a year’s worth board of education meetings that contain a lot of back-patting — but not much news — is covering graduation. During the decades I was writing for a newspaper, I routinely covered five or six high school and college graduations …

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29 steps to a better school

Solid ground. Teaching and learning is the terra firma of what happens in schools. But the topsoil – the nutrient-dense surface layer – is found in the growth-stimulating relationships that develop between educators and students. That’s why I wanted to devote a follow-up blog post to Kelly Middleton and Elizabeth Petitt’s second book, “Simply the Best: 29 …

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