Archive for May 2016
Tonight’s Commencement speaker asked for my opinion last week. (Oops.) – SCN Encourager
I hope my advice doesn’t land me in hot water. What I told him actually goes against one of my personal beliefs. And it’s a truism I’ve held for as long as I can remember. It’s this: Tears are typically a prelude to trouble. I found this out early in life while growing up in Flint with my…
Read MoreWhat do you think about the wild popularity of superheroes? – SCN Encourager
Let’s hope our politicians don’t try to cap their number. Our world can never have enough superheroes. Including the superpowered imaginary ones we see on TV and in movie theaters. But on today of all days, it’s important for us to remember the REAL superheroes who sacrificed their lives while protecting and preserving our freedom. After all, the difference between…
Read MoreDo you know the #1 risk in school PR today? – SCN Encourager
And no, it has nothing to do with me! Although I can understand why you might think so… I’m actually only the #2 risk to your school PR career. But I’m not bothered by my second place status. Cindy told me I’ve been her #1 annoyance at home for years. That’s good enough. No one can be #1 at everything.…
Read MoreYour school PR is judged by the consistency of your customer service – SCN Encourager
Treating people “right” 100% of the time is the fastest path to improving the public perception of your district. Our February Lunchinar guest was Kentucky Superintendent Kelly Middleton. He and host Holly McCaw provided 45 minutes of non-stop conversation about the benefits of amping up your customer service, and still today, the recommendations Kelly shared continue to…
Read MoreHow SavvySexySocial Amy Schmittauer “prepares” (it’s kinda different!) – SCN Encourager
Like Ron Howard, Amy believes “the magic” only comes after good preparation. Many of you told me you resonated with Monday’s Encourager. In it, I highlighted the shout out Ron Howard gave to the importance of preparation. His observation oozed with credibility. As few Hollywood movie directors have his track record of accomplishment. Many of you also told me you impressed…
Read MoreWhat futurist David Zach didn’t tell us about “trends” – SCN Encourager
Tracking the dang things takes effort! I shoulda figured. Last month’s Lunchinar with David Zach was so much fun, I almost forgot the fact that deriving value from anything (or anyone) rarely comes without a fair amount of focus and sweat. Yeah, it would’ve been nice to have heard about an easy way to stay on top of TRENDS… but…
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