Archive for December 2016

The fine art of persuasion: good, better, and best. – SCN Encourager

 Believe or not Sears was onto something. It seems quaint now. But the good – better – best model actually worked well for Sears for more than two decades. And “worked well” is probably an understatement. During the 1940s-1970s Sears earned the marketshare and revenue growth similar to what Amazon and Walmart does today. By frequently presenting three options within the…

Read More