Archive for December 2016
The fine art of persuasion: good, better, and best. – SCN Encourager
Believe or not Sears was onto something. It seems quaint now. But the good – better – best model actually worked well for Sears for more than two decades. And “worked well” is probably an understatement. During the 1940s-1970s Sears earned the marketshare and revenue growth similar to what Amazon and Walmart does today. By frequently presenting three options within the…
Read MoreBuilding trust ain’t as easy as it used to be. (It’s a fact.) – SCN Encourager
And I’m not looking back in time through rose-colored glasses. It’s true. Yesterday I pointed out the Top 3 Impactors on school marketing success. Do I wish at least one of the three was a super secret downloadable tool? You bet! Especially if it was both cheap and so easy to use even a knucklehead like me…
Read MoreHere are the top 3 “impactors” on your school marketing success – SCN Encourager
They’re surprising in a way… but not really (once you think about it). And that’s exactly where I stumble. With the dang thinking part. Hate to say it, but that’s what trips me up. I can’t help it. I’m always hoping a whiz bang mailer, a clever Facebook post, or a mid-length feature article on our website…
Read MoreWant to become a school PR Einstein? Watch your math. – SCN Encourager
Experts say you get what you measure. It’s true. Even my wife Cindy’s a believer. She’ll tell you without hesitation she wished she took time to measure all kinds of things many moons ago. But she didn’t. So she got what she failed to measure. Me. School leaders and communicators should try to avoid a similar mistake by establishing preferred benchmarks from…
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