Archive for October 2015
Urgent! Here are freebies! Thank you so much! – SCN Encourager
These are the simple words that typically ignite “positive” action. They’re research based. So they may be useful in your future messaging. You’ll see that the actual list of proven “positive” words and “negative” words is rather short, but at least it’s thought-provoking. Some of the words are predictable. Others are somewhat surprising. The POSITIVES (words that usually get fast action) •…
Read MoreIs there a downside to stockpiling tips and tricks for your communications toolbox? – SCN Encourager
Yep! It may cause YOU to miss the most important message. Of course, by YOU… I mean ME. Since I’m the one who does this all of the time. So, I’m sorry for connecting YOU by inference what really is a common mistake of mine. I guess I just liked the look of YOU rather than ME in…
Read MoreWhat would you do with a billion dollar ad budget? – SCN Encourager
As fun as it sounds, it won’t solve every marketing problem. Especially this one. It’s one most organizations and businesses battle. I’ll bet you’re familiar with it. It’s called recruitment and retention. And having a big bank roll in hand is no guarantee you can ever push and pull it into right balance. Because it’s a fact. Organizations and businesses must continually attract more…
Read MoreTake a simple Dale Carnegie strategy to marketing your schools – SCN Encourager
Carnegie would say to approach your parents and prospective families like a dog. Seriously. Dogs are always excited to see you. Just by bounding to the door to their tails a-wagging, dogs express a “glad you’re here!” joyful greeting through their ACTIONS, without any words at all. Think about it. A dog’s excitement to see you is contagious. A…
Read MoreThe real skinny about Tuesday’s Lunchinar – SCN Encourager
Meet host Holly McCaw and our two panelists. I’ll get to the point right away. (And I’m ignoring all of you who are now shouting “FINALLY!) Reminder #1 is about Tuesday’s free 45 minute “lunch & learn” Lunchinar. It’ll run from 12:15 to 1 pm. Please email me if you’d like to sign up. Although it’s SCN’s “first ever” tech-driven…
Read MoreTwo items today: our lunch date on Tuesday and how to be a loser – SCN Encourager
I didn’t mean for it to look like these two are connected in some way. Oops. This isn’t good. How’d I mess up my editorial calendar for today so badly? Yes, I wanted to send out a reminder about the free 45 minute Lunchinar video conference scheduled for Tuesday and I also wanted to highlight for you this entertaining “How to be…
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