Archive for October 2015

Urgent! Here are freebies! Thank you so much! – SCN Encourager

These are the simple words that typically ignite “positive” action. They’re research based. So they may be useful in your future messaging. You’ll see that the actual list of proven “positive” words and “negative” words is rather short, but at least it’s thought-provoking. Some of the words are predictable. Others are somewhat surprising. The POSITIVES (words that usually get fast action) •…

Read More

What would you do with a billion dollar ad budget? – SCN Encourager

As fun as it sounds, it won’t solve every marketing problem. Especially this one. It’s one most organizations and businesses battle. I’ll bet you’re familiar with it. It’s called recruitment and retention. And having a big bank roll in hand is no guarantee you can ever push and pull it into right balance. Because it’s a fact. Organizations and businesses must continually attract more…

Read More

Take a simple Dale Carnegie strategy to marketing your schools – SCN Encourager

Carnegie would say to approach your parents and prospective families like a dog. Seriously. Dogs are always excited to see you. Just by bounding to the door to their tails a-wagging, dogs express a “glad you’re here!” joyful greeting through their ACTIONS, without any words at all. Think about it. A dog’s excitement to see you is contagious. A…

Read More

The real skinny about Tuesday’s Lunchinar – SCN Encourager

Meet host Holly McCaw and our two panelists. I’ll get to the point right away. (And I’m ignoring all of you who are now shouting “FINALLY!) Reminder #1 is about  Tuesday’s free 45 minute “lunch & learn” Lunchinar. It’ll run from 12:15 to 1 pm. Please email me if you’d like to sign up. Although it’s SCN’s “first ever” tech-driven…

Read More