Archive for January 2016
Dust off this ol’ standby when you want to power-pack your message – SCN Encourager
Don’t let those headline-jumping scanners and skimmers just rush past you without putting up a fight. Put the brakes on. Build a speed bump. Slow them down. Research reveals 70% of all readers will never read past any headline. (And I’m assuming this stat is bad, okay? Since 98% of my readers won’t even read my headlines, my experience with research like…
Read MoreOn a tight school PR budget? Skip the costly ads and billboards. Invest in this instead.– SCN Encourager
Building up and nurturing your various school communities is worth every penny. Especially now. Maximize every “kumbaya moment” in your district and keep bringing your people together. I wasn’t just promoting the upcoming Lunchinar on customer service when I included “LIVE EVENTS” in Tuesday’s list of 4 trending school PR strategies. Bringing people together will pay off every time. Of course, you must be sincere about…
Read MoreIntroducing my new mentor and mindset coach… Rip Van Winkle! – SCN Encourager
He models the joy that comes with embracing “wonder and curiosity” at regular intervals. I don’t. When someone asks, “what’s new?” I think, “anything but me.” It’s not good. I need more Rip and less R.I.P. No doubt about it. But changing my ways won’t be easy. I already have my favorite pat answer to most of the questions I…
Read More4 attention-getting strategies that are sizzling hot in today’s marketing world – SCN Encourager
And it wasn’t so long ago they were only lukewarm. That’s why I could only guess one. Customer service. Choosing it correctly signaled a gigantic improvement over my usual score. For I never could’ve guessed the other three. Not only are they a little long in the tooth (like you know who), these tactics are reminiscent of billionaire Warren Buffet’s well-known…
Read MoreJoin us for the February Lunchinar!
You’re invited! On Wednesday, February 3, we’re sponsoring another one of our popular Lunchinars! So, what’s a Lunchinar? It’s a FREE live streaming school PR micro-event that runs from 12:15 – 1 pm. Imagine a 45 minute topical and friendly lunchtime get-together with other school communicators who are all eager to “grow in what they know.” They’re a blast. SCN’s January Lunchinar attracted…
Read MoreWhat trusty ol’ inner barometers guide your way? Here’s a critical one for school PR. – SCN Encourager
Do we really need all of those data summaries and pie charts? Let’s say “NO.” Even if it’s just for today. Each one of us has a unique set of inner barometers that helps us gauge what we need to know. You have ’em. I have ’em. And if that’s not scary enough for you – consider that our inner barometers are often…
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