Archive for December 2012

The SCN Encourager – Friday, December 21, 2012

Merry Christmas to you and your family. When I went on Google yesterday, I saw this greeting right below the search box: ‘Tis the season for get-togethers. Invite the whole family to hang out This is somewhat different than what I had it mind. My wish for you is to be able to get together…

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The SCN Encourager – Thursday, December 20, 2012

School communicators “individually” make up a very unique group Okay, so I’m not telling you something you probably didn’t already know. But at least I now have the “data” to prove that we school communicators are a unique bunch of characters. (And in many good ways, of course!) What is my “data?” It’s the email…

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How 8th graders brought the 2012 Super Bowl to Indy

How did she work that magic? That’s what school communicators asked after reading my Super Bowl story on Dianna Boyce, who headed up communications for the Indianapolis host committee. To set the tone for Hoosier Hospitality right from the get go, Dianna said the host committee decided to have eighth graders – who would be…

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The good, bad and ugly of making presentations

I recently left the keynote lecture of a statewide libraries conference simultaneously chuckling and thinking “what a colossal waste of time.” I don’t watch TV sit-coms looking for “takeaways,” but when I shell out big bucks to attend a professional conference, I go into every session with a pick and shovel, hoping to mine information…

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The SCN Encourager – Wednesday, December 19, 2012

They perceive “this.” We wish it were “that.” Another gap to close. A few weeks ago I described how a radio station gained market share after it stopped promoting “what it was” and began promoting “what it was not.”  (Here’s the link.)  I’m now discovering that there’s a lot of impact in this whole “this”…

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The SCN Encourager – Tuesday, December 18, 2012

Here’s one app I don’t need . . . even if it is free! I’m counting on you, school communicators.  We’ve got to hide the existence of this app from our bosses. It’ll be difficult, but I think we’re up to the challenge! (Yes. I know this task will be easier for me than you,…

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