Archive for December 2012

The SCN Encourager – Thursday, December 20, 2012

School communicators “individually” make up a very unique group Okay, so I’m not telling you something you probably didn’t already know. But at least I now have the “data” to prove that we school communicators are a unique bunch of characters. (And in many good ways, of course!) What is my “data?” It’s the email…

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The SCN Encourager – Wednesday, December 19, 2012

They perceive “this.” We wish it were “that.” Another gap to close. A few weeks ago I described how a radio station gained market share after it stopped promoting “what it was” and began promoting “what it was not.”  (Here’s the link.)  I’m now discovering that there’s a lot of impact in this whole “this”…

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