Archive for February 2013

A tribe. An association. A gaggle. What’s yours named? Call ’em any word you like. We school communicators have a number of group affiliations. And while Groucho Marx said that any group that would have him as a member, he wouldn’t want to join – I can’t be so choosy. If the invitation to join…

Shortcuts? I thought this article was about shortcake! Just my luck. Whenever I read something too quickly and get my hopes up, disappointment usually hits 2 seconds later. As you can tell from the headline, messing up just a letter here or there can make a world of difference. On the other hand, whenever I…

Twitter newsjackers. First the Super Bowl. Now the Oscars. After sharing with you yesterday about how a couple of marketing experts described Twitter as the #1 communications tool for complaining, criticizing, and negative messaging, I thought I was done writing about Twitter. Frankly, I’m not smart enough to drag out this topic much more. And…

Care about your state? Better start tweeting niceties!  It’s probably a headline that sparked an audible “huh?” from all who noticed it; particularly from any of us in the school communicators clan, as we are the proud descendants of the founders of the 16th century’s “the glass is half full” society. Whether you saw it…

SCN’s been hacked. OK. Who’s the wise guy? I laughed it off when Burger King’s Twitter account was hacked earlier this week and McDonald’s took advantage of the occasion to tweet out their condolences. But now that it’s happened to me – in my own in-box no less – I’m not laughing. At first, I…

7 Ways to Groom Your Kids for Online Stardom. This headline is worth stealing. It’s that solid. It sure attracted me to the “Geekless Tech” blog written by marketer Steven Hughes. And what really grabbed me by the throat is that we are already doing all seven of his recommended focus areas in our schools!…