Archive for February 2013

The SCN Encourager – Tuesday, February 26, 2013

Twitter newsjackers. First the Super Bowl. Now the Oscars. After sharing with you yesterday about how a couple of marketing experts described Twitter as the #1 communications tool for complaining, criticizing, and negative messaging, I thought I was done writing about Twitter. Frankly, I’m not smart enough to drag out this topic much more. And…

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The SCN Encourager – Monday, February 25, 2013

Care about your state? Better start tweeting niceties!  It’s probably a headline that sparked an audible “huh?” from all who noticed it; particularly from any of us in the school communicators clan, as we are the proud descendants of the founders of the 16th century’s “the glass is half full” society. Whether you saw it…

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The SCN Encourager – Friday, February 22, 2013

SCN’s been hacked. OK. Who’s the wise guy? I laughed it off when Burger King’s Twitter account was hacked earlier this week and McDonald’s took advantage of the occasion to tweet out their condolences. But now that it’s happened to me – in my own in-box no less – I’m not laughing. At first, I…

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