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Category Archives for Lunchinars

It’s time for you to snap up another SuperPower! (45 minute SCN Lunchinar Jan. 29)

Join us on Monday, January 29.

Crank up the volume on your audio skills (up to 11!) and better communicate with your parents and prospects while they’re walking the dog, doing the dishes, or driving to work.

You guessed it!

The topic for our free 45-minute Lunchinar is PODCASTING and you’ll want to hear how you can easily tap into the popularity of  podcasts to elevate your school district’s PR and outreach.

Sadly, it’s true.

Despite my best efforts to write like a mad man for the Encourager, people everywhere are reading less and less.

Sure, maybe it’s because of me this is happening (…like I don’t know what you’re thinking!), but I really don’t think I’m to blame.

It’s not my fault that millions of super-busy people today prefer to get their news, event information, and updates via the audio and visual channels that put them in full control of what they want to see and hear and when.

Holly McCawI wouldn’t let Monday’s Lunchinar on Podcasting pass you by.

SCN Lunchinar Host Holly McCaw – the communications director for Otsego Public Schools – has lined up two incredible guests who will take us to the next level in “growing in what we know.”

Think about it.

If a new tool in your bag of tricks can help you communicate with your audiences a little better without much extra work, it’s definitely worth checking it out, don’tcha think?

Especially if you can sit back and eat lunch at the same time!

And Holly’s eager to dive into podcasting and a few other school PR tips with Jason Wheeler and Dan Moyle. 

Jason is the Marketing Coordinator for the Carrollton-Farmers Branch Independent School District in Texas – and probably very much like you – his duties are varied and he pursues them all passionately with a willingness to keep learning.

As a recognized school PR leader (with a great blog to boot!), Jason has discovered podcasting can be a quicker way to connect with an intended audience without the fuss of video.

Along with his advice on how to start a podcast, Holly will ask Jason about the cool way his district in Texas is reaching out to prospective new teachers.

This is another reason why we’re excited to have Jason on an SCN Lunchinar for the second time.

Now if you have any doubts at all about the POP factor in podcasting, Dan Moyle will set you straight – all in a nice way, of course.

Dan is the Chief Marketing Officer with Interview Valet and he’s part of a skyrocketing company that is using podcasting as the vehicle to take online marketers and other businesses to success they never thought possible.

I’d say he knows a thing or two about marketing we’d benefit from hearing.

I’m looking forward to Monday!

Jason’s a believer in our public schools.
Dan’s a believer in listening to learn.
And Holly’s a believer in asking the right questions.

And me?

Well… we don’t have the time and space to get into all of that.

So just join us for the Lunchinar on Monday, dang it!

Our SCN Lunchinars are FREE live streaming chats that run from 12:15 – 1 pm EST.

Sign up for the one on Monday, Jan. 29 right here.

See you then!

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Want to improve your district’s “two way” communications?

Join us on Friday, November 17.

Connecting effectively with various school audiences is every school communicator’s challenge.

Find out some new ways to tackle it.

Doug Baker is the Public Information Officer for Dublin City Schools in Ohio.

He’s a dynamic in-the-trenches school communicator and he’s initiated several exciting strategies in his district directly related to improving “two way” communications and specifically connecting with with identified school audiences.

Doug spoke at NSPRA 2016 in Chicago – and after Holly McCawmheard his presentation – she knew she had to add him to her future Lunchinar guest.

Naturally, adding new ideas to your communicator’s tool box shouldn’t be expensive, time-consuming, and boring.

That’s why our FREE SCN 45 minute Lunchinars have been such a hit.

We’d love to have you join us on Friday, November 17.

Every SCN Lunchinar is a FREE live streaming virtual chat that runs from 12:15 – 1 pm EST.

Imagine a lively 45 minute virtual get-together over lunchtime with an insightful guest who totally understands and appreciates what you do. (and can’t see you eat!)

Simply stated. That’s a Lunchinar.

And the only agenda is to give a boost of knowledge and support to every participant.

Sign up and you’ll –
Grow in what you know without having to leave your office.

Holly McCawOur SCN Lunchinars are hosted by our video and TV expert Holly McCaw, the talented communications director of Otsego Public Schools and MSPRA board member.

Our Zoom audio/visual live chat system makes the whole process easy.

You won’t need to download software or use meeting codes.

We just email you the link right before the Lunchinar begins.

That’s it.

Here’s what to do:
(C’mon… there’s only 2 steps!)

1. Mark Friday, Nov. 17, from 12:15 – 1 pm (EST) on your calendar.

2. Click here to sign up and join us. 

We hope to see you!

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Our January Lunchinar promises to be a winner! – SCN Encourager

We hope you can join us Thursday, January 26.

We’re serving up the best topic of all time – YOU!

No fake.

You work hard and perform communications magic in the service of your schools, right?

So isn’t it about time to take a 45 minute break so you can snag some tips on how to dial up your own online presence?

You bet it is!

Thursday’s Lunchinar is exclusively and totally about “BRAND YOU.”

The online YOU.

Or in my case… BRAND ME.

You.
Me.
You get it.

Let’s do this!

Jean MacLeod is an award-winning communicator, writer, strategist, and presenter.

As a longtime expert in social media campaigns and projects, Jean is the owner of SMART/SIMPLE Media and the former social media specialist for the Oakland Schools ISD, MI.

Many of us have connected with Jean at various MSPRA events over the years.

She’s presented there, too.

Jean has a big heart for school PR folks as well as a keen sense of humor – so I’m guessing those are the reasons behind Jean’s willingness to join host Holly McCaw at our next Lunchinar.

Even those of us who think we’ve got the whole “online reputation” thing down pat (uh, I don’t!) can learn a bunch from Jean.

Now if you’re asking what the heck is an Lunchinar?
Fair enough.

SCN Lunchinars are FREE live streaming chats that always run from 12:15 – 1 pm EST.

Imagine a lively 45 minute virtual get-together over lunchtime with an simply smart guest.

That’s a Lunchinar.

Sign up and you’ll be able to –
Grow in what you know without even leaving your office.

Can’t beat that!

Holly McCawEvery SCN Lunchinar is hosted by our video and TV expert Holly McCaw, the talented communications director of Otsego Public Schools.

Our Zoom audio/visual live chat system makes the whole process straightforward and simple.

You won’t need to download software or use meeting codes.

We just email you the link right before the Lunchinar begins.

Here’s what to do:

1. Mark Thursday, January 26, from 12:15 – 1 pm (EST) on your calendar.

2. Click here to sign up and join us. 

We hope to see you!

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Looking for a worthwhile post-election day event? Sign up for our SCN Lunchinar! – SCN Encourager

We hope you can join us Wednesday, November 9.

Get ready to make visual magic both online and offline!

don

Don Taylor will show you several tools and “hacks” worthy of a place in every school communicator’s toolbox.

Don is the communications specialist in Worthington Schools in Columbus, Ohio.

He wasn’t always a member of our school PR tribe.

In fact – like Lunchinar host Holly McCaw – he came to his school communications with a strong TV & video production background. And, also like Holly, he has devoted his considerable insights to training school staff.

“In the TV production world, you need to make good visuals easily and quickly. It’s a mindset I carried  into my Worthington responsibilities.” he said. “It’ll be fun to share tips in the Lunchinar,”

SCN Lunchinars are FREE live streaming chats that always run from 12:15 – 1 pm EST.

Picture a lively 45 minute virtual get-together over lunchtime with an amazing guest – and add in a fun group of your fellow school communicators from all over. That’ll give you a good idea of what a Lunchinar is all about.

Holly McCawEvery SCN Lunchinar is hosted by our video and TV savvy host Holly McCaw, the talented communications director of Otsego Public Schools.

Holly is already conducting “show prep” with Don, so Wednesday should be treated as “must watch” event – even if it’s just to grow a few additional skills while eating lunch!

Our Zoom audio/visual live chat system makes the whole process straightforward and simple.

You won’t need to download software or use meeting codes.

We just send you a link.

So here’s what to do:

1. Mark Wednesday, Nov. 9, from 12:15 – 1 pm (EST) on your calendar.

2. Click here to sign up and join us. 

Hope to see you!

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Listen up. Look out. And the confliction contained in Sad Fact #3 – SCN Encourager

Okay, I’ll say it.

But very quietly.

screen-shot-2016-10-11-at-3-36-26-pmSo Cindy and our daughters won’t hear.

But I’m convinced attentive listening is over-rated.

Yeah, I know every leadership and communications guru out there advises “listen to your stakeholders”… “listen to your parents”… and “listen to your heart.”

And while all of this is well and good, it sets a real-world trap for us that is today’s Sad Fact #3.

It’s something accurately tagged as the over-pursuit and over-reliance on listening. 

Because here is what premier marketers, persuaders, and consumer influencers believe and routinely wrestle with: the huge gap between what we’ll say and what we’ll do.

Face it.

Sad Fact#3 reminds us that is it our actions that give us away.

Listening alone rarely provides the complete picture how someone (or a target segment) will behave.

You’ve simply got to keep your eyes open and watch ’em.

There’s your real-world proof, no interpretive guesswork required.

screen-shot-2016-10-11-at-3-38-23-pmNow it may be debatable if observing people IN ACTION actually gives you better strategic insights than listening to them, but you’ve got to admit that we’re all advised to “listen” a zillion more times than we’re ever advised to “be observant.”

Listening is over-rated, don’tcha think?

Cindy’s not sure which side of the argument she falls on.

With me as her way-too-convenient-and-under-the-same-roof guinea pig, she’s says she’s well versed about the giant gap between what people say and what people do.

The problem for her (in her view, mind you) is that I’m never IN ACTION often enough to test if “better insights” come from observation.

She maintains “my talk” is the only field research available to her.

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