Archive for September 2015

Some of my best subject lines get me in trouble at home. That’s why I usually play it straight. Not because Cindy’s a prude. Rather it’s because she’s too honest. When she saw words “new sexy” she pounced. “Hmmm…” she unfortunately wondered aloud. “And your ‘old sexy’ was exactly when?!?” But I didn’t take the bait. There…

Mastering “how you ask” is an essential school PR skill. Take note. Crafting just the “right ask” is an art. And there’s scientific research to back this up. Princeton University published the study. I probably would’ve missed it entirely – but given the way the Detroit Lions have been playing – I was on the lookout for…

Okay. Here are my School PR Reflections in one package. It’s called “the drip.” That’s the technique I employed last week. You know – where I dripped out my Seth Godin inspired School PR Reflections in onesies and twosies everyday last week. I received some nice comments back and several people asked asked me to combine all 7 reflections…

You know what they say about how beauty is perceived? Well, people “behold” our schools in much the same way. We all see beauty differently. And this fact strengthens Master Marketer Seth Godin’s contention that we need to be very much aware of the varying interests, preferences, and experiences of our parents, students, staff, and community members. Because…

Since Seth Godin’s attorney hasn’t put the kabosh on my series of school PR reflections yet, here’s one more. At least I don’t think he has. Sometimes I’m a little slow in getting around to my mail. (If you know what I mean…) As we head into good ol’ #5, here are my first four “Godin inspired” school…

Here’s my Seth Godin inspired school PR reflection #4. Believe me. I’m wishing more and more that a remote actually existed to direct connect me to Seth Godin’s recommended “best marketing” channel. While it hurts me to say it – It’d be nice to be able to click away quickly from the Tigers or Lions to something more worthwhile…