Posts Tagged ‘public relations’

Breaking News! Seriously speechless on Saturday. – SCN Encourager

Here’s another reminder why offense is better than defense. Sports talk radio sometimes doesn’t help my marriage at all. And I’m sure I wasn’t the only spouse ensnared by the intense outcry taking place over the airwaves Saturday morning. As we often do, Cindy and I were up and about on Saturday – going to breakfast, visiting the farmer’s market, and…

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This marketing metric will surprise you

Finally! A litmus test that measures how connected a school communicator is to his or her community. Here it is: How many cupcakes could you get donated for a spur-of-the-moment event? Kathy Gomez, communications director for Coopersville Area Public Schools in Michigan, passes the cupcake test with flying colors. She got all 6,000 cupcakes she…

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Super Bowl promo insights revealed

When competition is fierce, how do you stand out from the crowd? Eighth-graders! That was the novel strategy the Indiana Sports Corporation used in 2008 to bring the National Football League’s Super Bowl XLVI to Indianapolis. Dianna Boyce, communications director of the 2012 Super Bowl Host Committee, had me riveted as she told me the story…

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