public relations

The decision to close down a school permanently is painful all by itself.

And then you must begin to tip-toe through an emotionally charged PR “minefield.” There’s no doubt about it. In the life of every school leader and communicator some of the worst days on the job involve the slow build-up to a permanent school closure – and then the immediate let-down that follows. Hopefully, you’ll be able to fall to …

The decision to close down a school permanently is painful all by itself. Read More »

Breaking News! Seriously speechless on Saturday. – SCN Encourager

Here’s another reminder why offense is better than defense. Sports talk radio sometimes doesn’t help my marriage at all. And I’m sure I wasn’t the only spouse ensnared by the intense outcry taking place over the airwaves Saturday morning. As we often do, Cindy and I were up and about on Saturday – going to breakfast, visiting the farmer’s market, and …

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Three communicators offer “insights that may surprise you.”

On the lookout for quick tips that’ll extend your reach? I am. Duly noted: School communications is hard work. It’s also a big part of what makes a school — and a school district — successful. Fortunately, the building blocks of good communications are pretty simple. Getting them all stacked straight and in order is another …

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Facebook in Education

Hug Facebook. You’ll see results. (Kevin Honeycutt, Part 2)

Some parents won’t read anything that isn’t printed on paper, but that number is plummeting. If your school isn’t using social media, you’re missing great opportunities to connect with your community and solidify the value of children and schools, technology consultant Kevin Honeycutt says. Just do it. Set up a Facebook page. Put someone in …

Hug Facebook. You’ll see results. (Kevin Honeycutt, Part 2) Read More »