social media

They’re here! January “Lunchinar” Resources & Notes!

What a great way to learn more about Twitter, the effective use of hashtags, Tweetchats, and more! With SCN’s Holly McCaw ably hosting Wednesday’s 45 minute virtual conversation, Jen Harris and two of her team members from Arlington Public Schools (Frank Bellavia and Gladis Bourdouane) provided a ton of insightful perspective and tangible tips about how schools can effectively …

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School PR and the rise of parent expectations for responsive social media – SCN Encourager

Yikes! As if trying to explain M-Step and other new state initiatives weren’t enough. I was afraid this would happen. I should’ve known that my casual, almost haphazard approach to social media wouldn’t cut it. Today’s customers – and many of our parents – are demanding more. How much more? (You might ask.) I sure did. Since I hoped to …

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Scaling up the fun factor works big time for Moosejaw

“Make our customers love us.” You can’t miss that message painted in groovy letters on an inside wall facing the front door of Moosejaw Mountaineering’s corporate headquarters in Madison Heights, Michigan. I’d made an appointment with Gary Wohlfeill, Moosejaw’s creative director, to learn how customer engagement builds brand loyalty. Nobody does customer engagement like Moosejaw. …

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Facebook in Education

Hug Facebook. You’ll see results. (Kevin Honeycutt, Part 2)

Some parents won’t read anything that isn’t printed on paper, but that number is plummeting. If your school isn’t using social media, you’re missing great opportunities to connect with your community and solidify the value of children and schools, technology consultant Kevin Honeycutt says. Just do it. Set up a Facebook page. Put someone in …

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