Archive for July 2014

The happiness factor (aka music class in Flint) – SCN Encourager

Want a glorious feeling? It really does help to sing in the rain. The research I backed into yesterday actually bears this out. I’m almost as surprised by this as Cindy is! No fooling. Choosing an attitude of good cheer will gift you with an extra measure of positive public perception in a variety of areas. However, a couple…

Read More

Doom or gloom? Nope. We choose Zoom. – SCN Encourager

That’s the way of the school communicators I know. You’ll usually find school leaders and communicators traveling along the most positive path. Even if the situation of the day isn’t the actually what you could call “the best.” I guess we’re not all that good at reading the obvious signs. Or maybe we can read them well enough, but we’re just grand…

Read More

It’s “Weird Al” Tuesday. You game? – SCN Encourager

Weird Al Yankovic’s marketing strategy lifts him to #1. Perhaps you caught this little blurb on the Content Marketing Institute’s website. I spotted it while linking up this site to Monday’s Encourager. It contains a marketing lesson that borders on the unbelievable. Apparently, The Wall Street Journal actually paid 100% of the production costs for Weird Al’s recent video parody of corporate…

Read More

Marketing, promotions, & two weekend trips – SCN Encourager

Look… listen… and learn. This is what I try to do wherever I go. Two Sundays ago, Cindy and I went to an afternoon Tigers game with one of our daughters and her boyfriend. I came home with a pocket full of notes about all of the exciting hype-up-the-crowd activities that are staged during the breaks in play. I’m…

Read More

School communicators come in all shapes and sizes – SCN Encourager

I don’t need research and big data to back this up. I’m living proof! Not only do we not look alike , we don’t think alike. I know this is hardly a startling revelation, but nevertheless, I’m continually amazed by the responses I get back from the Encourager. The variety shouldn’t surprise me. Some people tell…

Read More

Meet Henrik. He lives in Sweden. – SCN Encourager

He writes about his experiments in “worthwhile living.” He also likes ice cream. That’s a plus. Henrik Edberg is  34 years-old and he has been writing about his passionate pursuit of productivity and balanced thinking for almost 8 years. His sincere focus on the topics of “productivity” and “balanced thinking” no doubt reveals to you why I find him so…

Read More