Archive for November 2015

How movers and shakers “spent” their time while I was eating pie and watching football – SCN Encourager

My  secret spies confirm it. Movers and shakers INVEST rather than SPEND. And I’m not talking about more than money here. For sure. Today’s upper tier leaders simply don’t fit the profile of most of our wild and crazy Black Friday shoppers. Movers and shakers don’t anything I routinely do, sad to admit. Well, shaving, maybe. They do that. (But I doubt they listen to podcasts…

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Oh, the school marketer I’d be with a bit more “chutzpah” – SCN Encourager

Wouldn’t it be a blast to inject some “shameless audacity” into a PR campaign sometime? Just once? I think it would. I always fall into this rabbit hole whenever I hear an ad that pushes brazen to new heights. A radio ad I heard yesterday made a big deal out of Stan Druckenmiller. I had never heard of him before. But the ad touted Druckenmiller as one…

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Don’t allow “math phobia” hamper your school PR – SCN Encourager

When people ask what you do, here’s a simple way to tell them. And this tactic is connected with the two really big deals that are trending in marketing and communications. Networking. Clarity. I’m sorry it involves something like looks like a math formula. Had I thought it up – rather than marketing ace Mike Koenigs – it would’ve looked more like…

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Fight for your 15 minutes of … (and nope, it’s not fame!) – SCN Encourager

Contentment experts recommend snagging YOUR OWN 15 minutes – whatever it is. Just as long as it’s YOURS. You battle a lot every day. Competition. Change. Crisis. There’s nothing easy on this list. I didn’t dream up this list of “overwhelmers,” either. (The fact that it’s so simple and clear should prove that much.) Author and marketing leader…

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Feeling overwhelmed? Uh, hate to say it. But you better get used to it – SCN Encourager

Jack Trout’s excellent book “Repositioning” gives 3 reasons for our stress. And he builds his entire book around 3 words: Competition. Change. Crisis. Bet you’re not shocked. Our schools wrestle with these all of the time. Trout believes it’s these realities that make it nearly impossible for us to get our intended messages seen and heard. In his book, he has offers some…

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