Archive for November 2015
How movers and shakers “spent” their time while I was eating pie and watching football – SCN Encourager
My secret spies confirm it. Movers and shakers INVEST rather than SPEND. And I’m not talking about more than money here. For sure. Today’s upper tier leaders simply don’t fit the profile of most of our wild and crazy Black Friday shoppers. Movers and shakers don’t anything I routinely do, sad to admit. Well, shaving, maybe. They do that. (But I doubt they listen to podcasts…
Read MoreDid you see Seth Godin’s unique Thanksgiving gift to his readers? – SCN Encourager
Take the time to browse through it… and snag a possible school PR idea, too! Seth Godin must have some “school communicator” in him. He consistently manages to strike the right chord. Godin’s a master marketer. But he’s never salesy or pushy the way most of our commercial message-makers now seem to be. He actually works hard to convey the…
Read MoreOh, the school marketer I’d be with a bit more “chutzpah” – SCN Encourager
Wouldn’t it be a blast to inject some “shameless audacity” into a PR campaign sometime? Just once? I think it would. I always fall into this rabbit hole whenever I hear an ad that pushes brazen to new heights. A radio ad I heard yesterday made a big deal out of Stan Druckenmiller. I had never heard of him before. But the ad touted Druckenmiller as one…
Read MoreDon’t allow “math phobia” hamper your school PR – SCN Encourager
When people ask what you do, here’s a simple way to tell them. And this tactic is connected with the two really big deals that are trending in marketing and communications. Networking. Clarity. I’m sorry it involves something like looks like a math formula. Had I thought it up – rather than marketing ace Mike Koenigs – it would’ve looked more like…
Read MoreFight for your 15 minutes of … (and nope, it’s not fame!) – SCN Encourager
Contentment experts recommend snagging YOUR OWN 15 minutes – whatever it is. Just as long as it’s YOURS. You battle a lot every day. Competition. Change. Crisis. There’s nothing easy on this list. I didn’t dream up this list of “overwhelmers,” either. (The fact that it’s so simple and clear should prove that much.) Author and marketing leader…
Read MoreFeeling overwhelmed? Uh, hate to say it. But you better get used to it – SCN Encourager
Jack Trout’s excellent book “Repositioning” gives 3 reasons for our stress. And he builds his entire book around 3 words: Competition. Change. Crisis. Bet you’re not shocked. Our schools wrestle with these all of the time. Trout believes it’s these realities that make it nearly impossible for us to get our intended messages seen and heard. In his book, he has offers some…
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