Archive for July 2015

Ready for a little experiment? C’mon, give it a go! – SCN Encourager

I’ve tagged this experiment “Dial in to level up.” It’s not that hard. Just unorthodox. And if you believe in lifelong learning (just as you believe in air), you know that lifelong learning should be accompanied by lifelong acting (just like breathing). What good is snagging new knowledge over the years if you’re not willing to discern, compare, reject…

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PR pros beware. Don’t let this list of banned words trip you up. – SCN Encourager

The famed Econsultancy sure hasn’t done me any favors. Dang ’em. Their list might put me out of business. They can bemoan “PRspeak and jargon” all they want – but I will go to my grave defending our constitutional right to express “mumbo-jumbo.” Gratefully, the list below doesn’t include any of the words we real-world school communicators frequently use on…

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Three memorable takeaways from NSPRA 2015

They’re do-able and won’t break your budget. Let’s go! When SCN asked me for a few beneficial takeaways from NSPRA 2015 in Nashville, I jumped at the chance. As a former past president of both NSPRA and MSPRA, my heart is with you and every in-the-trenches school communicator. I appreciate the positive contribution you make in your school district. The first…

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