Archive for July 2015
Ready for a little experiment? C’mon, give it a go! – SCN Encourager
I’ve tagged this experiment “Dial in to level up.” It’s not that hard. Just unorthodox. And if you believe in lifelong learning (just as you believe in air), you know that lifelong learning should be accompanied by lifelong acting (just like breathing). What good is snagging new knowledge over the years if you’re not willing to discern, compare, reject…
Read MorePR pros beware. Don’t let this list of banned words trip you up. – SCN Encourager
The famed Econsultancy sure hasn’t done me any favors. Dang ’em. Their list might put me out of business. They can bemoan “PRspeak and jargon” all they want – but I will go to my grave defending our constitutional right to express “mumbo-jumbo.” Gratefully, the list below doesn’t include any of the words we real-world school communicators frequently use on…
Read MoreMarketing to millennials? This simple chart pretty well sums it up. – SCN Encourager
I hope you weren’t hoping for something more complex! But it’s too hot outside. Yeah, I know I should be bringing you a more impressive and intricate marketing matrix, but I just couldn’t get in the mood to write about one. Especially right after mowing the lawn. I had even found the perfect marketing graphic to bedazzle you with!…
Read MoreOkay, I’ll admit it. Here’s one of the secrets I must hide from Cindy. – SCN Encourager
I refuse to ever let her see me reading an article with the headline “how to be more awesome.” The inevitable teasing would be brutal. But her skepticism alone wouldn’t mean the article lacked merit. It just means that Cindy hasn’t bought in… yet. I used the word “yet” because there’s hope Cindy might actually support this article about the value…
Read MoreThree memorable takeaways from NSPRA 2015
They’re do-able and won’t break your budget. Let’s go! When SCN asked me for a few beneficial takeaways from NSPRA 2015 in Nashville, I jumped at the chance. As a former past president of both NSPRA and MSPRA, my heart is with you and every in-the-trenches school communicator. I appreciate the positive contribution you make in your school district. The first…
Read MoreWhat you can learn from Mark Cuban’s courtship of an NBA superstar – SCN Encourager
Let’s start this lesson by imagining you have a billion dollars in the bank. Feels pretty good, doesn’t it? But imagining it is about as close as I’ll ever get. I’ve got higher hopes for you, though. You might get there someday – and just remember that it was me – your buddy-ol’ pal Tom who encouraged you…
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