Market Research

Start with good research and avoid the “re-do.”

I’ve worked shoulder-to-shoulder with people who consider “research” to be procrastination – one step on the ladder of productivity from contemplating one’s navel. No time to be tentative, they’d say. Nothing is accomplished until you roll up your sleeves and actually do something.  That’s why I started taking notes when I heard Gerri Allen speak with conviction …

Start with good research and avoid the “re-do.” Read More »