Archive for February 2015
Weddings. Mortgages. And a writing template worth copying. – SCN Encourager
Do you dread writing “construction bond rationales” and other similar pieces that require a comparative analysis of some kind? I do. Writing to you about communications and the work we do in our schools is a blast. Writing up a straight-forward presentation of specific facts and figures for a broader school audience takes effort. A lot of effort. I was reminded of this reality the…
Read MoreRising to the occasion when Air Force One rolls in
Talk about pressure. And you know what they say about having only one chance to make a great first impression. Hosting a Very Important Person is an effective way to heighten awareness of local issues, become part of national news coverage, and position your organization as a leader. But it’s not easy duty for public relations professionals…
Read MoreThe amazing benefit of the everyday and humdrum – SCN Encourager
Aiming for the “extraordinary” may be a mistake. I’ve cancelled my ticket to the “Wow ‘Em with Wonderful Writing!” boot camp. There’s a research study from Yale (the university, not the lock company) that says that you wouldn’t want me to go. The study, refuting the famous tagline that “things go better with Coke,” posits that things…
Read MoreDid you remember it’s Tech Tip Tuesday? (Need a “Remind”– er?)
I keep my iPhone around me more than I’d like to admit. But it houses so much of my life/brain: my calendar, text messages, emails, to-do lists, documents, shopping lists. The works. And with all of the different communication apps, text messages are still the ones that I see–>remember–>respond to. Maybe that’s why I love…
Read MoreThe #1 key to communications success should win an Oscar – SCN Encourager
“And the winner is – empathy!” Nobody will hand you a shiny gold trophy thingie for it. But it’s the “must have” ingredient in every piece of effective communication. And as simple as it sounds, there’s a big wrinkle – one that keeps up from consistently scoring a perfect bullseye in building strong empathetic connections with our intended audience. It seems…
Read MoreGood luck crossing the intersection of News and Noise – SCN Encourager
And don’t even hope to find any red-yellow-green traffic lights. Nothing could organize this chaos. Today’s high impact collisions between news and noise won’t stop. And the many veteran journalists (who are now serving the public as veteran school communicators) know what I’m talking about. The media landscape is changing faster than anyone can imagine. Not having a background…
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