Archive for August 2016
Do you hate it when politicians keep moving our targets around? – SCN Encourager
Well, marketing masters are forced to play this game, too. I heard a couple of them talking about their plight in a podcast last week. How unfair, they said. How arbitrary, they said. Ever-moving targets are frustrating, they said. Forget that one size fits all stuff, they said. Dang. They sounded just like us discussing state mandated…
Read MoreThe real reason I lost the “100 words or less” challenge. (Embarrassing, but true.) – SCN Encourager
I thought I had it made! And to think… I was only seconds away from my big Eureka moment in the “100 words or less” challenge. While Cindy didn’t think I could write five brief and effective Encouragers in a row last week. I confidently (AKA foolishly) thought I could. And I was certain Saturday’s tallies would prove…
Read MoreThe chart’s complete. The “100 words or less” challenge is over. – SCN Encourager
TGIF definitely has new meaning for me. This week was rough. Attempting to compose five consecutive Encouragers that are both brief and effective in under 100 words was stressful. Even my (now copyrighted) School PR 101 chart could only get me so far. And boy, a few of you weren’t much help at all – By giving your ideas about what to include on my chart. Sharing “must-haves”…
Read MoreThanks, mom. You made Day 4 of my “100 words or less” challenge a snap! – SCN Encourager
I’ll never forget many of my mom’s choice phrases. Neither will my three younger brothers. We heard a lot of choice phrases from both of our parents while growing up. My mom was a natural master communicator now that I think about it. Especially when she was holding her wooden spoon. She was brief. She was effective. And that was…
Read MoreJust cruising along on my “100 words or less” challenge (Day 3) – SCN Encourager
I’m totally on auto-pilot thanks to my trusty “School PR 101” chart. It’s almost official. Start preparing to tell your friends you’ve now seen everything. Much like Cindy, you too probably doubted my ability to compose a brief and effective email message in 100 words or less for five consecutive days. Oh, ye of little faith… Well, watch and marvel……
Read MoreDay #2 of Cindy’s “100 words or less” School PR challenge – SCN Encourager
Yep, I’m nailing it! Cindy didn’t think I could do it. Be both BRIEF and EFFECTIVE through Friday, that is. But my nifty graphic is doing the trick. By referencing a list of 5 traditional School PR cornerstones on the left, all I have to do is add one new cornerstone on the right everyday… and tah-dah! How can I lose…
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