★★★★ Reviews

Soap Operas, Guinea Worms and Influencers – Oh My!

I am re-reading a fascinating book titled Influencer: The Power to Change Anything. There are so many wonderful stories in this book I hardly know where to start (and yes, a story is a powerful strategy to influence change). Did you know that a soap opera can be very deliberately used to create a vicarious experience to influence listeners? What could …

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Zig Zagging to Success

Zig Zagging your way to success seems like a misnomer doesn’t it? But that’s the premise of Marty Neumeier’s book Zag.  If you want your brand to stand out, then consider this new definition of brand from Neumeier’s book: “It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a …

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