The Encourager
Whatcha’ ya fighting for? (Is it this?) – SCN Encourager
Our current political scene is a merry-go-round. Seth Godin cautions us to avoid it. Of course, our political leanings and citizen activism matter greatly. But we must not allow them to blur the focus on our worthy cause. The people we serve are depending on us.…
Read MoreWas old-timer W.C. Fields a school communicator? – SCN Encourager, June 23, 2019
After much study and no weblink gone unclicked, here’s my firm conclusion. I can’t tell if old-time comedian W.C. Fields was a closet school communicator or not. He lived 1880-1946 and I wasn’t much of a blogger back then. On one hand, Fields could’ve been one of us. After all, most of his most famous…
Read MoreFibbing, fudging, and spinning. (Telling your story.) – SCN Encourager
My mom was a marketing master. It’s awfully hard for me to admit. But I see it now. One of her favorite TV shows way back when was “What’s My Line?” She understood the challenge involved in saying what you do clearly and concisely. Every episode of “What’s My Line?” featured a panel of well-known…
Read More6 school communication “Face It Facts” – SCN Encourager
Ready for a bit of tough school PR straight talk? It might hurt. But we’ve got to face the facts. Face It Fact #1 The main battle we face today is for ATTENTION. Face It Fact #2 It used to take 7-8 different points of contact to effectively get our message through to an audience.…
Read MoreA cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager
One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
Read MoreFitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager
Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into” a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has…
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