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K-12 school communications covers a broad range, including tech integration, crisis prevention, media relations, marketing, and parent involvement. Take in these “in the trenches” perspectives.

Guest post by Karen McPhee

Shhh…the product is talking now! In his book Design Like Apple, corporate design guru John Edson lays out seven principles he believes led Apple to greatness and cemented Steve Jobs’ destiny as a messianic genius. While the book is certainly worth reading, its third chapter is particularly enlightening for school communications leaders. The title of …

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Guest post by Karen McPhee

A New Year’s resolution: wipe away sticky negative residue So if you’ve been following this blog, by now you’ve culled a list of community leaders, have personally invited them to tour your schools, and are ready to conduct your first tour.  Remember: the goal of the tour is to tackle the sticky negative residue left …

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With Mark de Roo

Just three words You’re undoubtedly heard the expression, Good things come in 3’s. OK, maybe there’s absolutely no scientific data to back this up, but it just seems that way, doesn’t it?  Whether it’s three consecutive days of sunshine or a terrific trilogy of books you’ve read, there’s sweet power in the number “3.” I …

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with Professor Pocock

4th in a series about customer service . . . Topic: Think Win Win The two axes of win-win When I first heard people use the term “win-win” I thought it rather meaningless.  I was pretty sure they meant, “I win, you lose” but with the sugar coating of a nice sounding buzz phrase. It was …

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with Mark de Roo

Location, Location, Location! Drenthe. Borculo. Overisel. You’re probably wondering what those three words are. Are they things? People?  Fictional places? No, they’re actually little “bergs” around Holland, Michigan. While Holland isn’t Chicago, it probably feels like Chicago to know residents from those tiny villages. Well, one of those hamlets is called Graafschap. It doesn’t get …

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with Mark de Roo

Are you as memorable as this troupe of trick-or-treaters? November 1 in the office. What’s the Number One topic for discussion around the water cooler? It’s all about what happened at your house and in your neighborhood on Halloween. This topic arose with a group of fellow caffeine addicts at JP’s, our local coffee shop …

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