Archive for November 2012

Like a moth drawn to the porch light . . . That’s me. A moth. Whenever there’s pending legislative activity and big changes are on the horizon – I’m always drawn to the bright sparks of controversy. And this is probably true for most school communicators. Although the various proposals and initiatives impacting education that…

The lesson right under my nose (well, not literally…) Only a knucklehead like me would read article after article about “good writing” while totally overlooking the actual process of good writing modeled by our SCN feature writer Kym Reinstadler. Here’s what I mean. I know Kym is good with words and storytelling. I got that…

“Stop Thief!” I grew up in a neighborhood where all of my friends and I typically wore blue jeans, tennis shoes, and white t-shirts – unless it was a school day or a Sunday and then different clothes (ie, cleaner, better) were hoisted upon us by our parents. Each one of us had a bike,…

The Big Listening Flipperoo Different generations hear things differently and this impacts how they make decisions according to Michael Drew and Roy Williams in their marketing book Pendulum. Consider this example that highlighted the expensive marketing efforts of an alternative rock radio station in Canada. For several months, the station spent heavily to promote itself…