Archive for January 2017
Surprise. Sometimes my low standards lead to a higher place. – SCN Encourager
This roundabout is a fantastic way to start the day. Granted. It’s doesn’t happen all that often. But once in a while, the convoluted path I take in writing a daily Encourager for you and other school communicators actually leads to somewhere worthwhile. Want proof of this miracle? (Yeah, I figured you would.) My roundabout began here – with the…
Read MoreAn incredible PR lesson from Coach Bill Belichick and a former bus boy – SCN Encourager
It all makes sense – but I was still surprised to hear it. It was Monday morning. I was engaged in my usual morning routine. That is – Staring in the mirror like a dope. Just shaving. Listening to the radio. The New England Patriots had clobbered the Pittsburgh Steelers the night before and ESPN’s Louis…
Read MoreFact: Hearts win over logic 95% of the time. – SCN Encourager
How often do you let your emotions direct your decisions? More than you’d like? I wish I could deny it. But I can’t. I wish I could say “prayer” or “super attentive listening” to Cindy were the two primary decision-influencers in my life, but I can’t. Oh… I could lie. But if I ever got caught, God would be the only…
Read MoreHow acquainted are you with your “inner lizard?” – SCN Encourager
I didn’t even know we had one. But master communicators understand the concept well. It goes like this. Lizards are instinctive. They act quickly without hidden agendas and ulterior motives. They just zippity-zip about without any baggage. We’re not this way. Author Jim Crimmins says we also have an inner lizard, but it’s our emotions that typically spark…
Read MoreOur January Lunchinar promises to be a winner! – SCN Encourager
We hope you can join us Thursday, January 26. We’re serving up the best topic of all time – YOU! No fake. You work hard and perform communications magic in the service of your schools, right? So isn’t it about time to take a 45 minute break so you can snag some tips on how to dial up your own online…
Read MoreDifferentiation. Five questions to help you lift the fog. – SCN Encourager
Like most things in life, determining your “differentiator” is easier said than done. Fortunately, though… Words actually do play a critical role in helping to clarify what differentiates your school district (or any business or organization) from the rest of the pack. The process is fairly simple. 1 – 2- 3. 1st, formulate your words in the form of questions.…
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