Archive for March 2014

Are you eager for the first pitch? – SCN Encourager 3/31/2014

Can you believe Opening Day 2014 is here? Hooray! I can hardly wait for the crack of the bat and the smell of peanuts and hot dogs. (I actually won’t be at the game, but my little radio has some “scratch and sniff” stickers on the back that fills the bill just fine… a carry-over…

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How do you know you’re on track? – SCN Encourager 3/27/2014

How do you plot your progress? Do you use a customized rubric? Or an incentivized metric of some kind? I recommend using this chart. It pulls together the combined standard deviation data points on both your user performance and user subjective ratings. To be honest, it doesn’t impact my progress in any way. But it…

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The moon landing & the PR gurus – SCN Encourager 3/26/2014

It required a unique combination of science and a national commitment to get Neil Armstrong on the moon in 1969. And thanks to David Meerman Scott, author of the classic business book, The New Rules of Marketing and PR, the behind-the-scenes involvement of PR folks (like us!) supporting the historic Apollo Mission are now coming…

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Work and home life at 190 mph – SCN Encourager 3/24/2014

Talk about things coming at you fast! Nascar drivers surpass even the most productive school communicators in working at extreme speeds. How do they do it? Yeah, they need talent. experience, and skill… but I sure hope there’s an additional contributing factor. Sometimes talent, experience, and skill require too long a reach for me. (Not…

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