Archive for March 2014
Are you eager for the first pitch? – SCN Encourager 3/31/2014
Can you believe Opening Day 2014 is here? Hooray! I can hardly wait for the crack of the bat and the smell of peanuts and hot dogs. (I actually won’t be at the game, but my little radio has some “scratch and sniff” stickers on the back that fills the bill just fine… a carry-over…
Read MoreWere Barney Fife and Dr. Jonas Salk frat brothers? – SCN Encourager 3/28/2014
I’d like to think they were connected in some way. My life… my attitude and general health, that is… is better because of them. I’ve written about my Mayberry pal before. As the Barney Fife of school communicators, I’ll always have a soft spot in my heart for his rugged handsomeness and charisma, his brave…
Read MoreHow do you know you’re on track? – SCN Encourager 3/27/2014
How do you plot your progress? Do you use a customized rubric? Or an incentivized metric of some kind? I recommend using this chart. It pulls together the combined standard deviation data points on both your user performance and user subjective ratings. To be honest, it doesn’t impact my progress in any way. But it…
Read MoreThe moon landing & the PR gurus – SCN Encourager 3/26/2014
It required a unique combination of science and a national commitment to get Neil Armstrong on the moon in 1969. And thanks to David Meerman Scott, author of the classic business book, The New Rules of Marketing and PR, the behind-the-scenes involvement of PR folks (like us!) supporting the historic Apollo Mission are now coming…
Read MoreKey learnings from “Riches to Rags and Back.” – SCN Encourager 3/25/2014
“Rags to riches” stories are common in America. Even if it’s just a matter of your own perspective. (aka you’re only as rich as you believe yourself to be…) My story doesn’t come out of the “rags to riches” anthology. Mine is more like a “from the middle class” to “remaining in the middle class”…
Read MoreWork and home life at 190 mph – SCN Encourager 3/24/2014
Talk about things coming at you fast! Nascar drivers surpass even the most productive school communicators in working at extreme speeds. How do they do it? Yeah, they need talent. experience, and skill… but I sure hope there’s an additional contributing factor. Sometimes talent, experience, and skill require too long a reach for me. (Not…
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