design

Bill Jensen

Simple isn’t Simple

Essence only. That’s Bill Jensen’s mantra. His New Jersey-based consulting firm, The Jensen Group, works with businesses and organizations as far-flung geographically as they are in purpose — Amazon.com, IBM, Hyatt Hotels, Chrysler, NASA, New York Public Library,  the Hong Kong Post Office. His mission is aways the same: Make it easy to get the …

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Oh yeah. Design matters.

Good design is like obscenity. Most people are flummoxed to define it, but insist they know it when they see it. I’m no exception. I love prairie style architecture. I build time into every trip to Chicago to stroll the residential streets of suburban Oak Park, to view the highest concentration of Frank Lloyd Wright-designed houses. …

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