Archive for September 2015

Godin inspired zippity-zip School PR Reflections #2 and #3 – SCN Encourager

And what’s the evidence that today’s “think points” were inspired by Seth Godin? That’s easy. They’re on target. They’re concise. Both qualities that typically elude me. So, despite my natural tendencies, I’ll try to stick within Godin’s minimalist style. At least for the rest of the week. In yesterday’s Encourager, I kicked off my first Godin inspired school PR and…

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I still can’t believe Apple’s new iOS9 ad-blocking feature caused me to go down this path – SCN Encourager

Would you like to know what Apple’s recent announcement means? Hang on! We’re going to veer off the main road first. (…like I’m even capable of staying on it, anyway!) With last week’s release of Apple’s new iOS9 mobile operating system software, a big hue and cry arose over its unique ad-blocking feature. Now we school communicators can identify a real…

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Keeping it real is really relative, right? – SCN Encourager

What should you aim for when discussing tough school issues at an altitude of 35,000 feet? The truth. Common ground. Trust. Vision. The needs of your students. There’s probably nothing surprising on this list. You and I both know the value of these attributes, particularly as essential elements in building staff “buy in” for needed organizational change and fresh direction. At a…

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Okay. I’ll be honest just this once… – SCN Encourager

After writing more than 700 Encouragers, here are my hard-learned rules of online engagement. First. There are no rules. At least not any I’ve been able to figure out. I actually think that school leaders and communicators are more into “personal preferences,” not rules, anyway. Given that you are likely to fall into the “people person” category,…

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