Archive for September 2015
Godin inspired zippity-zip School PR Reflections #2 and #3 – SCN Encourager
And what’s the evidence that today’s “think points” were inspired by Seth Godin? That’s easy. They’re on target. They’re concise. Both qualities that typically elude me. So, despite my natural tendencies, I’ll try to stick within Godin’s minimalist style. At least for the rest of the week. In yesterday’s Encourager, I kicked off my first Godin inspired school PR and…
Read MoreI still can’t believe Apple’s new iOS9 ad-blocking feature caused me to go down this path – SCN Encourager
Would you like to know what Apple’s recent announcement means? Hang on! We’re going to veer off the main road first. (…like I’m even capable of staying on it, anyway!) With last week’s release of Apple’s new iOS9 mobile operating system software, a big hue and cry arose over its unique ad-blocking feature. Now we school communicators can identify a real…
Read MoreDo you find online “join the conversation” community forums tempting? – SCN Encourager
Even if you don’t engage in the forum itself – there are often many interesting and funny quips to read as a bystander. There are frustrating ones, too. Here’s an example. This story is from a CBS TV station blog in Baltimore. It tells about a magician who nearly drowned while trying to free himself from 16 locks in one of those…
Read MoreKeeping it real is really relative, right? – SCN Encourager
What should you aim for when discussing tough school issues at an altitude of 35,000 feet? The truth. Common ground. Trust. Vision. The needs of your students. There’s probably nothing surprising on this list. You and I both know the value of these attributes, particularly as essential elements in building staff “buy in” for needed organizational change and fresh direction. At a…
Read MoreOkay. I’ll be honest just this once… – SCN Encourager
After writing more than 700 Encouragers, here are my hard-learned rules of online engagement. First. There are no rules. At least not any I’ve been able to figure out. I actually think that school leaders and communicators are more into “personal preferences,” not rules, anyway. Given that you are likely to fall into the “people person” category,…
Read MoreThe king and queen of crazy school PR truisms (and what trumps ’em) – SCN Encourager
If you see a good idea, copy it. If you see a great idea, steal it. This mantra is a lock. And we’re so dang good at it, too. For many of us, an awesome time-saving tip is better than any cherry on top! Even the “Internet Safety Cheat Sheet” I swiped on your behalf more…
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