Archive for September 2015

There’s a school PR lesson in “9/11 and the things left behind” A unique angle. You can always find one more if you take the time look. I should try it more often. Especially when it comes to casting new light on those standard, much-covered stories that take place in our schools every year. You know the stories I mean:…

It’s possible to take Seth’s Godin’s “Remarkable” to the next level Be remarkable. That’s what every effective marketing plan should inspire, according to business guru Seth Godin. And when he’s asked about what it actually means to be remarkable, he’s got a terrific pat answer. “What you do for your customer should always be worth remarking about,” Godin emphasizes.…

Connecting with the right emotion… with the right message… and at the right time. I saw it! At exactly 11;48 am yesterday, I received a text message from a friend. You won’t believe the text one of your teachers just sent to my friend! it read. Oh, oh… I thought, this could go either way. Do…

(Actually I did… but I’m trying to beef up my online résumé.) There’s no escape. You can’t run away from your online history. So, I’ve kicked off a mad campaign to insert specific key phrases into all of my future blog posts guaranteed to leave future readers (like grandkids or frantic creditors) with the impression I rarely wasted time, procrastinated, and goofed off. I’ve got no other…

Even if your kids are already in class – this applies to you. Bam! The summer is over. Just like that! I hope people realize the disruptive forces you’re unleashing in your schools this year. You’re improving the lives of your students… even if they don’t know it yet. School leaders and communicators are under great pressure today It’s difficult…

That’s the original challenge I wanted to toss your way today. I wanted to impress. … to be profound. … to at least appear half-way intelligent. But whoa… did I over-reach! To my shame, I discovered I really didn’t know all that much about Labor Day after all. And that’s a significant obstacle if my grand plan was to try…