Here’s an absolutely perfect example of school PR – SCN Encourager
Connecting with the right emotion… with the right message… and at the right time.
At exactly 11;48 am yesterday, I received a text message from a friend.
You won’t believe the text one of your teachers just sent to my friend! it read.
Oh, oh… I thought, this could go either way.
Do you want me to ask her to send it to you so you can see it? read her follow-up text.
Sure I texted back, taking more than 20 seconds to text something you could do in less than three.
And then I waited.
Within a minute I received the text message of interest; the one sent out earlier by an elementary teacher to my friend’s friend.
When I saw it, I smiled.
After school I called my friend’s friend, Lori.
I asked her for permission to share this text with you.
“Of course!” Lori said. “This note made my day!”
“How so?” I asked.
“Well, Parker was incredibly anxious about his new teacher and a new environment,” Lori said. “He was really worried and fearful today, and I told this to Mrs. Jensen when she came to the outer door before the start school to walk her students down to class. Parker went with her, but he looked back at me with such a sad face, it broke my heart.
“I can’t express how happy and relieved I was when I got this text from Mrs. Jensen later.
“My husband was astounded… and he’s sharing it with his friends at work.
“Mrs. Jensen sure didn’t have to do this. But we’re both glad she did!”
I was also able to connect with Mrs. Jensen.
I was eager to find out what kind of strategic SMS text marketing system she was implementing.
Maybe she went to a summer School PR workshop or something.
Maybe one of my previous “all staff” emails inspired her.
(Nah… fat chance of that happening!)
Well, whatever she was doing, inquiring school communicator minds would want to know!
During our chat, I could tell Mrs. Jensen was a little embarrassed by my attention and words of praise.
“This was a big deal?” she wondered. “It really took no time at all to take Parker’s picture and send it to his mom.”
No time at all? I calculated silently.
At my texting speed of 20 seconds for every four letters, it would’ve been late afternoon before I could’ve accomplished the same thing!
So, well done, Mrs. Jensen.
In every way.
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