Archive for December 2012

The SCN Encourager – Monday, December 17, 2012

Newtown . . .  Anytown . . .  Mytown The goal of the SCN Encourager is simple; to daily encourage the work of school communicators, whether they are superintendents, principals, secretaries, or other educational leaders. So today I am struggling with what to write as the tragedy in Newtown, CT, continues to tear at our…

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What’s Your 20 and Stories

So, I really want to talk to you about Jim Collins’ book “Great by Choice” (I’m particularly fascinated by “the 20 mile march” concept (what’s your 20?), but, I haven’t finished the book. Now I have another book to read (Maxwell’s newest The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential), and…

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The SCN Encourager – Friday, December 14, 2012

This may not connect with you, but this obituary always sets me straight. I cut an obituary out of the Detroit News more than 20 years ago. It’s still something I read two or three times a year, especially when I’m in the midst of a crazy holiday and school calendar, and I feel myself…

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The SCN Encourager – Thursday, December 13, 2012

Called to Serve vs. Serving when Called An outsider’s perspective frequently provides a good mirror – if you’re not afraid to hold it up, look closely, and think about what you see reflected. (Usually I try to avoid this. Just let me use my safe rose-colored mirror, where all is well. No gray hairs, wrinkles,…

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The SCN Encourager – Wednesday, December 12, 2012

The Detroit Tigers – Fox Sports $$$ – & School Communicators OK. As a school communicator, I’ll admit that I’m not privy to many high-powered negotiations or big buck contractual obligations. (On second thought – with two daughters in college, maybe I am!) But I like sports and we all know that one of the…

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The SCN Encourager – Tuesday, December 11, 2012

Michigan’s MSPRA school communicators workshop offered solid overview Thanks to MSPRA President Anita Banach and host district Clarkston Community Schools, a core of five PR professionals from Lambert Edwards & Associates presented on several topics, including traditional media, crisis communications, bond election campaigns, and social media. Getting all of our dots connected as “in the…

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