Archive for December 2012
The SCN Encourager – Monday, December 10, 2012
Hopefully MSPRA’s Crisis Communications Session Can Help Me . . . But I have my doubts. First of all, the MSPRA presenter at Monday’s workshop hosted by Clarkston Community Schools (MI) most likely will not even bring up a situation like mine. And secondly, I may be beyond help, anyway. You see, I went Christmas…
Read Morewith Professor Pocock
4th in a series about customer service . . . Topic: Think Win Win The two axes of win-win When I first heard people use the term “win-win” I thought it rather meaningless. I was pretty sure they meant, “I win, you lose” but with the sugar coating of a nice sounding buzz phrase. It was…
Read Morewith Mark de Roo
Location, Location, Location! Drenthe. Borculo. Overisel. You’re probably wondering what those three words are. Are they things? People? Fictional places? No, they’re actually little “bergs” around Holland, Michigan. While Holland isn’t Chicago, it probably feels like Chicago to know residents from those tiny villages. Well, one of those hamlets is called Graafschap. It doesn’t get…
Read MoreThe SCN Encourager – Friday, December 7, 2012
Seth Godin is to marketing what John Maxwell is to leadership. Yep. Seth Godin is right up there. He is to marketing what Rachael Ray is to cooking. Or for some of us school folks, Seth Godin is to marketing what Kevin Honeycutt is to tech integration. By now, of course, you get the point.…
Read MoreThe SCN Encourager – Thursday, December 6, 2012
Hiring is headed up. Hiring is headed down. So which is it? Yesterday I heard two different news reports on the radio about 20 minutes apart. Both news directors referenced an announcement by ADP, our nation’s largest payroll processing firm, that 118,000 jobs were added to payrolls last month. While both news directors cited the…
Read MoreThe SCN Encourager – Wednesday, December 5, 2012
OAISD Superintendent Karen McPhee is not a Grinch, however . . . Maybe I’m not being fair. Ottawa Area Intermediate School District Superintendent Karen McPhee is not a Grinch – but she did steal an effective communications idea from Santa! And she’s not at all shy about sharing it. Maybe as a former MPSRA (MI)…
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