Archive for December 2012

The SCN Encourager – Tuesday, December 4, 2012

School Crisis PR & the Kansas City Chiefs Tragedy All of the news about this past weekend’s big college and NFL football games was properly tempered by the shadow of the incomprehensible tragedy that took place in Kansas City, where a member of the Chiefs killed his girlfriend and then killed himself later outside of…

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The SCN Encourager – Monday, December 3, 2012

Who isn’t shopping now? So don’t miss the school communication ideas all around you. The holiday season is crazy busy for school folks – so who even wants to think about school stuff on those rare occasions we’re actually away from classrooms, athletic events, plays, and concerts? And, oh yeah, let’s not forget about our…

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with Mark de Roo

Are you as memorable as this troupe of trick-or-treaters? November 1 in the office. What’s the Number One topic for discussion around the water cooler? It’s all about what happened at your house and in your neighborhood on Halloween. This topic arose with a group of fellow caffeine addicts at JP’s, our local coffee shop…

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Guest post by Karen McPhee

“Making a list” Is not just for Santa In last month’s blog, I recommended you start a list…the names and addresses of all the community leaders in your district. Got it?  Now let’s put that list to work for your school district. Too often, we attack the “public perception” problem as if it’s one giant…

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