They’re surprising in a way… but not really (once you think about it).
And that’s exactly where I stumble.
With the dang thinking part.
Hate to say it, but that’s what trips me up.
I can’t help it.
I’m always hoping a whiz bang mailer, a clever Facebook post, or a mid-length feature article on our website (perhaps even incorporating a video) will turn out to be the “big difference” – but nope.
The top 3 school PR success drivers are not tactical at all.
They are actually more connected to the big picture pieces of our organization; tightly in line with how willing we are to consistently engage and be honest in “do we walk our talk?” self-assessments.
You’ll see the Top 3 success drivers are definitely leadership “inspired” and entire team “lived.”
And experts say these three greatly impact both our internal and external audiences of every size, whether it’s just one person or a large group.
But shaping this trifecta of impacts is much more difficult than most of us realize.
Especially if you’re like me and you keep hoping against hope that a super photo in the latest tweet or a sold-out holiday choir concert in the school auditorium will be the next PR game-changer in your district.
These activities play a part, of course.
But experts say –
steadily influencing your organizational culture (up),
AND steadily building your organizational trust (up),
AND steadily growing your organizational momentum (up)
are what school PR winners do.
These should be your primary areas of focus.
I know you didn’t need the word (up) repeated three times.
But I did.
You may know which direction culture, trust, and momentum should always flow.
But I need my “notes to self” to remind me.
Because sometimes I make my life much more interesting than it has to be.
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