Do you know the #1 risk in school PR today? – SCN Encourager

And no, it has nothing to do with me!

Although I can understand why you might think so…

I’m actually only the #2 risk to your school PR career.

But I’m not bothered by my second place status.

Cindy told me I’ve been her #1 annoyance at home for years.

That’s good enough.

No one can be #1 at everything.

Not even yesterday’s Lunchinar guest Jason Wheeler, an amazingly talented and dedicated school PR pro in Texas, is the best in every skill set.

And he freely admits it.

But you still had to be impressed by the fresh takeaways, strategies, and resources he shared with Holly McCaw during their Lunchinar conversation.

They covered a wide range.

So much so I’m still trying to sort through all of my notes as well as make sure I can post the recording of the Lunchinar session.

I should have everything up in a couple of days.

For now, thanks to Jason and Holly, it’s clear to me what the #1 risk there is out there for school communicators today.

And that’s DOING NOTHING.

That’s right.

The #1 risk to school communicators is coasting along with status quo school communications.

In today’s competitive environment, it’s riskier for school leaders and communicators to do nothing than to actually get out there and try some new ideas… even if it’s Snapchat!

So watch for Jason’s resource list and the Lunchinar replay.

They’ll help you steer clear of those hazardous avoid-all-risk ruts.

And I’m sorry I don’t have them posted up the SCN website yet.

But I’m pacing myself.
Strategically.

Given that it’s Memorial Day weekend, I know Cindy has big plans for me to wheelbarrow dirt around, help plant flowers, and “finally” clean out the garage.

I can’t say this sounds like a whole lot of ton of fun.

So I’ve got to hold a few “unfinished” projects of my own in reserve… just in case (if you know what I mean).

Thank you, Jason! Thank you, Holly!

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