Expert Insights

School communicators can battle the “summer slide” too!

It happens at the end of every school year. Teachers dutifully send students home for summer break. Then school communicators begin spreading the word about the dreaded “summer slide” in reading skills and encourage parents and children to schedule reading time together and visit their local library early and often. Now with this uptick in leisure hours, it’s time to ask…

Read More

Cornerstones of a rock-solid graduation speech

Some treat. For reporters on the education beat, the reward for sitting through a year’s worth board of education meetings that contain a lot of back-patting — but not much news — is covering graduation. During the decades I was writing for a newspaper, I routinely covered five or six high school and college graduations…

Read More

29 steps to a better school

Solid ground. Teaching and learning is the terra firma of what happens in schools. But the topsoil – the nutrient-dense surface layer – is found in the growth-stimulating relationships that develop between educators and students. That’s why I wanted to devote a follow-up blog post to Kelly Middleton and Elizabeth Petitt’s second book, “Simply the Best: 29…

Read More

What will make your schools become the choice of choosers?

It’s his cornerstone. As another academic year winds down, at least one superintendent is making sure students leave for summer break feeling like they already have a bond with the teacher they will have next fall. “Sneak-Peak” or “Move Up” Day is part of a Customer Service 101 approach to running schools championed by Kelly Middleton,…

Read More

Nurturing relationships with staff and community

It’s Thursday, so why aren’t you wearing red tennis shoes? Northview Superintendent Mike Paskewicz smiles whenever he hears that question when he’s out and about his north Grand Rapids, Mich., community. It’s amusing that he’s finally become a fashion plate in his 40th year as a public educator. But the real reason the question tickles Paskewicz…

Read More

The social media conundrum; post with speed or post with polish

This is Part II of SCN’s interview with Kristin Magette, author of “Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity.” Kristin’s book belongs in every school communicator’s reference library. It’s saturated with practical advice and inspiration about using social media to fortify and expand your school community. (And if you missed Part I last week, it’s…

Read More