It happened! I’ve beaten the odds!
Forgive my boasting.
I’d push out my chest with pride if it didn’t require me to first suck in my gut.
But think about it.
Recently I wrote about the importance of first impressions and how we’re really only as good as our last impression.
What does master marketing expert Seth Godin choose to write about in his popular blog?
The exact same thing!
And then yesterday, remember how I wrote about “gaps?”
(Okay… humor me and pretend you do.)
Well, it happened again!
Godin wrote about a “gap” too!
That both of us would expound on similar topics in the same timeframe.
Sure, we approached them differently.
But that’s not Godin’s fault.
As Cindy’s told me frequently, no one on the planet thinks like I do.
Godin said we worry far too much about making a good first or last impression.
Rather, he believes, since we’re more likely to make NO IMPRESSION at all, that’s where we should direct our effort.
It’s all about playing the odds.
Now with respect to the “gap” business, Godin deftly inserted it into his essay about reputations.
I took an extra measure of pride in that.
(Why? Who knows? Just being a knucklehead, I guess.)
Godin had a unique way to describe the gap between your reputation and reality.
He called that particular gap…wait for it... gossip.
When there’s little gap between your reputation and reality, gossip is accorded only minimal room to roam.
Pretty cool thinking, don’tcha think?
I only wish I had been the one to think it up.
But at least Godin and I were touching upon the same topics.
Even if we did so from different intellectual hemispheres.
This doesn’t happen all that often, you know.
And don’t forget to sign up for the free 45 minute Lunchinar scheduled for Sept. 28.
Crisis communications Rick Kaufman will help us level up our emergency response planning.
We don’t get opportunities like this all that often, either.
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