Do you know the all-time most popular radio station? – SCN Encourager

By Tom Page, SCN Founder | The Encourager

Hopefully, you’re a better guesser than I am.

My incorrect answer was WJR 760AM (Detroit).

That was the station I listened to… always enjoying Tiger games called Hall of Famer Ernie Harwell and his partner in the booth Paul Carey.

Really, I can’t imagine a radio station ever being bigger or more popular than WJR.

(And please don’t tell me otherwise, It would totally ruin my childhood!)

Unfortunately, we all must confront hard science and acknowledge who is the all-time most popular radio station.

As it always has been and always will be –

Especially for school communicators hoping to consistently connect the right message at the right time with the right audience.

What’s In It For Me.

It seems whatever the message, sales pitch, or proposal, this is the universal concern.

What’s in it for me?

That’s pretty much it.

We can’t ever forget this fact.

And this whole WIIFM is a fact. you know.

I’m not just making this up!

A Time Magazine research survey awhile back revealed that 40% of the words we use every day are all about OURSELVES.

Did you already know this?!?

That YOU – or in my case, ME – are our #1 most favorite topics.

Now while I wish everyone continually walked around worrying about “What’s in it for Tom?” –

I know that’s never going to happen.

So the purpose of our communication effort must always be about connecting with THEM and their needs, not with our own.


I wish I hadn’t come across that Time Magazine study in the first place.

It was immediately deflating.

Now I’m wondering if I can’t help talking about myself 40% of the time –

maybe I’d better start living a less boring and less predictable life!

(And whoa! It may be way too late for that!

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About the Author

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at