Posts Tagged ‘event planning’

Super Bowl promo insights revealed

When competition is fierce, how do you stand out from the crowd? Eighth-graders! That was the novel strategy the Indiana Sports Corporation used in 2008 to bring the National Football League’s Super Bowl XLVI to Indianapolis. Dianna Boyce, communications director of the 2012 Super Bowl Host Committee, had me riveted as she told me the story…

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Planning big events: Take time, if you’ve got it.

Orchestrating a big event on a tight deadline is a recipe for nightmares — if you have time to sleep at all.  Yet one of my proudest “gotta move that mountain” moments came when it fell to me to plan a wedding ceremony and reception with just seven days notice and everything turned out lovely.  Even…

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