Archive for August 2014

Do you write paragraphs filled with “satisfying textures and unique flavorings?” By definition, this is what hypnotic writers do. I thought it had something to do with causing readers to nod off and go to sleep. This is what I do. So, by definition, I’m not a hypnotic writer. Dang. This bit of information is a swell way…

Make sure your body backs up your words. The more I learn about the real-world crisis communication plans that went haywire once the heat was on, the more I’m convinced that wordsmithing effective “message points” is overrated. Agreed, it’s an important piece – you need prepared and coordinated message points for the distribution to your staff and your designated spokesperson. But there are two other strategic…