The “why” behind the NFL’s memorable Super Bowl Ad – SCN Encourager

If there was one Super Bowl ad that drew rave reviews the next day this was it.

The NFL nailed it big time with Eli Manning’s and Odell Beckham Jr.’s version of the famous dance scene from “Dirty Dancing.”

Of course, the fact that the movie premiered 30 years ago and has always been popular with “boomers” certainly didn’t hurt its appeal last Sunday, either!

As impressed as I was by the Super Bowl itself – I was equally impressed by the the explanation the NFL’s chief marketing officer gave for creating the ad in the first place.

Talk about having a purposeful and clear “why” to serve as the springboard for a great result!

Check out what Dawn Hudson said in Adweek. 
(You can also see the 1 minute video too!)

“Celebrations were a highlight of this season, and we had so many breakout moments where players showed their creativity together,” she said. “We wanted to keep that fun going for the Super Bowl and give our fans something to smile and laugh at that was just about football and how awesome it is to be part of a team.”

It’s definitely swipe-worthy.
Just fill in the blanks below with your school district in mind.

“Celebrations were a highlight of this [school year], and we had so many breakout moments where ____________________ showed their creativity together,” said [a good-looking school leader like YOU]. “We wanted to keep that fun going for ________________ and give our ________________ something to smile and laugh at that was just about __________________ and how awesome it is to be part of [our school family.]”

See?

This works pretty well, don’tcha think?

Now… I may not be able to dance, dirty or otherwise.

But I sure know a great quote when I see it!

About the Author Tom Page, SCN Founder

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at tomp@scnforyou.com.

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