Here’s what you gotta have to cut thru communications clutter – SCN Encourager

In fact, many marketing experts say it’s the #1 thing.

Courage.

That’s it!

You’ve got to have courage.

Without it, today’s communications clutter will overwhelm and bury you.

Experts say this is not the time to be a timid and cautious marketer.

School messages carrying the burden of “risk averse” considerations are likely to fall flat – EVEN IF they’re noticed at all.

Having courage makes sense.

I just wish the panel of experts I heard discussing it could’ve agreed on what “courageous communications” looks like.

It was a frustrating 30 minute podcast.

The first two minutes began with a unified chorus calling for courage, and then the remaining 28 minutes consisted of a lively debate of what it actually means to be a courageous communicator.

There’s no scientific formula, you know.

Apparently, like beauty, what’s clever, what’s unique, and what’s effective is also determined by the eye of the beholder.

What one expert in the podcast praised as bold, another described as brash.

Yikes!

That’s not what I need to hear.

Hearing that there’s a subjective “fine line” between a courageous message and a stupid one isn’t all that helpful.

Because I know which side of the line I often find myself on.

Kinda sad, huh?

But maybe there’s a smidgen of good news here, though.

I’d much rather contend with a fine line instead of a wide gulf.

So hey!

I might not be that far away from being a courageous communicator after all.

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