In fact, many marketing experts say it’s the #1 thing.
You’ve got to have courage.
Without it, today’s communications clutter will overwhelm and bury you.
Experts say this is not the time to be a timid and cautious marketer.
School messages carrying the burden of “risk averse” considerations are likely to fall flat – EVEN IF they’re noticed at all.
Having courage makes sense.
I just wish the panel of experts I heard discussing it could’ve agreed on what “courageous communications” looks like.
It was a frustrating 30 minute podcast.
The first two minutes began with a unified chorus calling for courage, and then the remaining 28 minutes consisted of a lively debate of what it actually means to be a courageous communicator.
There’s no scientific formula, you know.
What one expert in the podcast praised as bold, another described as brash.
That’s not what I need to hear.
Hearing that there’s a subjective “fine line” between a courageous message and a stupid one isn’t all that helpful.
Because I know which side of the line I often find myself on.
Kinda sad, huh?
But maybe there’s a smidgen of good news here, though.
I’d much rather contend with a fine line instead of a wide gulf.
I might not be that far away from being a courageous communicator after all.
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