This “Kickstarter” pitch is nearly perfect.
I’d be curious to know what you think after viewing this “Kickstarter” sales pitch.
No doubt you’ve heard of Kickstarter.
It’s a popular online gathering place where small start-ups and good causes can post their appeals for financial backing.
Raising funds in this manner is called “crowdsourcing” and Kickstarter is a leader in this domain.
As you can imagine, the most successful Kickstarter pitches use a crazy mix of creativity, a compelling storyline, affable real-world characters, humor, good natured fun, and a reasonably worthwhile product or purpose.
Great Kickstarter pitches model the way most of us would love to market our schools – if we only thought we could get away with it!
And every Kickstarter pitch typically offers several different levels of “rewards” (tangible give-aways) to those who haul out their credit cards and make contributions.
Naturally, no Kickstarter pitch could ever dangle a reward to its backers anything close to the value of what our schools already give back to our communities, but the rewards component is an important piece of every Kickstarter campaign.
Having decent give-aways which properly reflect the spirit and substance of each appeal are essential.
The zippity-zip video, its energy and graphics, and the wording of the overall sales copy scrolling below it are a hoot.
There’s also a sincere “earnestness” flowing throughout it, too.
This made the pitch all the more memorable for me for some goofy reason.
That, and the fact, that even a non-craftsman like me could probably assemble this product in under three hours.
You’ll see what I mean.
It’s definitely in keeping with Father’s Day.
And I hope you enjoy your weekend as well!